Met up with a few of the SEMCON speakers last week for a brief photo session. It was there that I got to see Andrian Lee (he’s going to talk about the Ultimate Checkout Solution on Oct 10) and his uncanny gear protection solution.
Tag: Ideas
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An Open Letter to Apple
A little bird told me that Apple SG reads my blog. I’m writing this letter to document some of my mental diarrhea in time for the release of the iLife ’09 suite late next year. The letter verbalizes some ideas of combining the UI of GarageBand with some of the features of iMovie ’08, especially fixing the UI for the “paste over playhead” option which is found in iMovie HD.
I’m a little disappointed that this year’s advertising congress isn’t getting a lot of buzz in comparison to the past ones that were held in Baguio and Cebu. I’m not quite sure which agency is sponsoring this year’s ad congress PR — the radio and television, as well as the online beat campaigns don’t seem to be very visible, if at all they are being run.
I have a theory why they aren’t very visible. Just check out their website address:
http://www.20thadcongress-theneworder.com/
Oh god. Who can possibly remember that insanely long URL? Ironic as it is, the “New Order” which will be held in Subic this coming November 21 to 24 2007 will touch on such things as new media, social media and emerging trends for advertising. As a guy who’s been in the blog industry for 2 1/2 years, I will be first to say that they should have chosen a friendlier URL.
From what I learned, the “New Order” pitch goes something like this: In the same way that soldiers were sent to Subic for training, so will advertisers and communicators be sent off for different kind of training. Wheee.
So, who’s going to ad congress? 🙂 It would be cool to see new media practitioners and blogtrepreneurs there! If you’re a corporation, it would be a splendid idea to sponsor some interested bloggers and get to know them better.
Tagay!
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Speedlinking 19/9/2007
Today is going to be especially memorable for me as I start my adventure in bikram yoga. While I sweat inside a human-sized toaster, here are some links for you to enjoy:
- As tradition goes, here is the link to the schedule for Philippine Christmas Bazaars 2007.
- Royal Elastics, the guys behind the lace-less shoes, is here in the Philippines. What’s interesting about their marketing campaign is that they are making use of the iTunes Store for free music mix downloads. You heard it right – FREE music mixes from the iTunes Store. I was able to download 3 hours worth of mixes via their website. Just click on the downloads button and select one of the albums. The Royal Elastics store is located at the ground floor of Mall of Asia a minute away form Highlands Steak House.
- Titik Pilipino launches, a podcast series with Filipino artists. The first episode features Christian Bautista.
- Nostalgic memories point to Kylie Minogue singing “Especially for You” with Kermit the Frog and Rita Moreno singing “Fever” with Animal on drums.
- Belated happy birthday to the Drive by Shooter!
In the communications industry, advertising in magazines is one effective means of getting your message across. Placing a one page advertisment on the right newspaper or magazine can most probably get the message to your target demographic. However, there is always a back door to getting published without having to pay a cent. Welcome to the strategy known as the press release – a means to get your message through without having to pay P100,000.00 for an ad space.
I was part of a panel last week at the “PR Rocks” PRSP Summit together with Ms. Pennie Azarcon-dela Cruz of Sunday Inquirer Magazine and Jones Campos of Globe Corporate PR. We discussed the Malu Fernandez controversy from an editorial perspective, corporate transparency to consumers, and tips on how to pitch to the media. Ms. Pennie, an award winning editor, gave some tips on how to make the editor’s job easier in choosing which press release to place.
Are you a PR or marketing practitioner? Here are some effective ways to get your press released published. You have to bear in mind that dozens of press releases make it to the inbox of newspaper and magazine editors every day. How does the editor pick the really good ones to publish? How do you make your piece of paper stand out from the rest of the stack? Here is a compiled list from Ms. Penny with some of my notes: