Tag: Ideas
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Photo Review: LEGO Ghostbusters Ecto-1 (#21108)
Christmas 2014 greeted me with a coveted LEGO Ecto-1 from the LEGO Ideas catalog. For those unaware, ‘Ideas’ is a crowdsourcing campaign that LEGO set up many months ago. It essentially is a “built it and pitch it” program where anyone can show LEGO their creations, gain support and then have the marketing team over…
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Underwater Prenup Photo Shoot
My friend and dive instructor, Jan Acosta, recently got married to his long time dive buddy + girlfriend Jules. And what better way to prepare for taking the plunge into marriage than actually taking a real plunge into an underwater prenup shoot for their wedding! The bride and the groom are seasoned divers but we…
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And the National Artist Award for Blogging goes to …
Based on the recent unfolding of events, the saying “everyone’s a critic” can also apparently apply to being an artist. On one end, Bencab thought that adding new categories was silly while Lourd de Veyra proposed his set of nominees which included Bayani Fernando for visual arts, Kuya Germs for Fashion, Ma Mon Luk for…
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Young Cannes Lions in online conversation
Joey once told me that the roots of nation building is all about conversation. The world’s like one big nation now so conversation usually takes place in smaller pockets, like this one, the 48 hour contest on how to change the world. Two popular local entries are up there (aside from the “Spock Rocks” vid).
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Flash Mob or TV Commercial Shoot?
Last week I dropped by Market! Market! after attending an IT Summit. Met up with a few friends to have lunch and witnessed the video you see above. This next line is important — What it is: a TV commercial shoot. What it looked like was a flash mob gone wrong. Okay, okay I know…
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Predictably Irrational: Perceived value with “bottomless” “unlimited” and “cheap”
I’m halfway through Predictably Irrational by Dan Ariely and I must say that this is my new marketing bible for observing the seemingly irrational behavior of consumers when certain buzz word concepts like “free,” “value added,” “extra” and “unlimited” are brought into the marketing copy. It’s a beautiful book — and if you’re the type…
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Coke Light vs. Coke Zero: A Taste Feedback?
Coke Zero was launched last week with a really huge event at the Fort. My cousin who was one of the agency guys in charge of the event tells me that it is a way for Coke to compete with Pepsi Max, and to get a larger demographic of male “no sugar” Coke drinkers. Statistics…
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In vitae memoriam
The family has been quite busy with our grandma’s funeral preparations. One thing that my cousins realized is that it was a little difficult finding a lot of stock photos of her. We’d have to segregate everything from the seven children’s families, scan them and then push them all to iPhoto for a themed slideshow.…
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The Mystery of the Undeletable Draft Mail on Leopard
Have any of you encountered this problem? I’ve had a ghost draft mail sitting on my mailbox for several days and it just wouldn’t want to go away. Here are two ways to solve the issue: The first is to simply highlight the email and click on the REBUILD option. The mail will disappear. If…
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Scoble gets face off’ed on Facebook: another justification for OpenSocial?
So the year in tech has begun with Robert Scoble getting canned from Facebook for violating part of the company’s terms of service. We have interesting coverage from the Canadians Tris Hussey and Mark Evans – Tris hints a boycott of Facebook (well not really): Why does this matter in Canada? Why am I writing…
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