POCO’s strength always has been in price. This is mostly due to how these devices are sold, with no physical POCO store as everything is sold online. In the same way digital banks can give really good interest rates, POCO can give value for money in terms of specs to cost ratio. Even before the term “flagship killer” was coined, POCO was already churning out flagship level phones meant for performance and power while hitting mid-range phone prices.
Also in true Mi / #POCOF7series fashion, it comes with a really nice rubber case that is not prone to smudging, fall-proof, and definitely not slippery like those ugly gel cases that usually come with phones.
