Topshop uses Microsoft Kinect as virtual fitting room

No it isn’t Topshop Philippines. This is in Russia. But the concept of an augmented reality fitting room should not be too hard to implement because one half of the concept is already there — the Kinect hardware! All you need to do is find someone to write the software. Because of the long lines in fitting rooms (mostly in stores for women — the men get the comfortable couches though!), shoppers can pass the time by fitting the latest collection in all it’s augmented glory. ANd it works for everything. Not just clothes. But bags, shoes, food …

Looking to spice up your next in-store campaign? This is worth exploring.