A Toblerone Thank You via Free Music

September 27, 2007

Yet another traditional industry – the chocolate industry, to be more specific – has jumped into the online viral marketing bandwagon. Toblerone has collaborated with a selection of local artists to release a torrent friendly album.

This effort is actually part of a campaign to establish Manila as a ‘Thank You’ Capital:

In a study conducted by Readerâ€™s Digest, Metro Manila ranked among the least courteous cities in the world. An integral part of the test was to check whether the residents of a city constantly say â€œthank youâ€.

This prompted Manila Mayor Alfredo Lim together with Vice Mayor Isko Moreno to take initiatives in declaring October 20 as National Thank You Day by signing a city ordinance at the Manila City Hall. The legislation also makes the City of Manila the pioneering city to declare a â€œThank You Dayâ€ in the country.

For a city that has been known for its warmth, it saddens these two government officials to hear that Metropolitans are showing less gratitude nowadays. They hope that through this action, the city can make great strides towards reviving the lost art of saying thank you.

There wil be a big event on October 20 at the Mall of Asia with bands and, I assume, loads and loads of chocolate to celebrate this new city ordinance. Everyone’s invited!

Here are the contents of the album, which is DRM free 🙂

Sweet by Salindiwa DOWNLOAD

Sweetest Thank You by True Faith DOWNLOAD

Tempetuous Tempters (The Unchocolate Song) by Cynthia Alexander DOWNLOAD

Bionic by Stone Free DOWNLOAD

Purple Colored Skies by Mozzie DOWNLOAD

Let’s Get Together by Chang (Reggae Mistress) DOWNLOAD

The songs can also be downloaded from the Thank You Day Philippines website. I am proud to say that the site was designed by my friends from Sheero Media. Great job guys!

Asia Media

Comments

11 responses to “A Toblerone Thank You via Free Music”

September 27, 2007

phil

that’s weird – I thought Singapore was the least courteous in the world according to the same study by Reader’s Digest? And that also prompted the Singapore Govt to start doing ‘courtesy’ campaigns.

I would have to say it’s hard to believe that Manilenos are less courteous than them.
September 27, 2007

Jayvee

phil, i had the same insight on this. apparently, “manila” is different from “philippines” as I inferred. it turns out, as a country, we are generally more friendly. but manila is the least friendliest place in th PH, i am assuming.
September 27, 2007

Prudence

I don’t think Filipinos in Metro Manila are the least courteous people. But perhaps the sample they’ve taken are not courteous, though I don’t think they really represent Manila as a whole.
September 27, 2007

Jayvee

well its still nice to have a “thank you day” regardless 🙂
October 1, 2007

Marcvill

Download “Bionic by Stone Free” only at this blog courtesy of Jayvee (coz it’s not at the official Thank You Day Philippines website). Hmmm…

Just noticed in a TV commercial. Toblerone’s National Thank You Day this October 20 will coincide with Anlene’s Dance World Record Movement at the CCP Complex naman.

The Thank You Machine will be completed with the next few days. Right now, you can start using the “Upload your photo” e-card option. You can also send your TY card to the future! Check it out.

http://thankyoudayphilippines.com/thankyoumach/
October 1, 2007

phil

to Jayvee: sounds logical that Manila is different from the rest of the country. that would explain a lot – and it does sound like it’s probably true having lived in manila previously.

but i still kind of recall that the report i saw actually mentioned Sg at the bottom, not Manila, not the Philippines.

i am trying to get hold of the report now (if i can get to resurrect my old laptop which just conked on me last week).

salamat!
October 1, 2007

Jayvee

hi phil,

cool then. not that i dont believe the claim. i just find parts of the study a little improbable?
October 5, 2007

A Bugged Life [ philippine technology. the communications industry and geek rants ] » Blog Archive » Free tickets and a ‘Thank You’ to my readers!

[…] tickets for the Toblerone Thank You Day concert at the Mall of Asia. I recently wrote about how October 20 has been declared National Thank You Day, with Manila being the Thank You capital in the […]
October 13, 2007

Nel

Hi! I find it weird that Metro Manila is ranked among the least courteous cities in the world. Maybe thisd has something to do with the sampling method that was used.
In any case, we Filipinos here know better. And we can make a difference. Thanks to this Toblerone Thank You Day concert, we’ll be able to impart to everyone about our other values; not only courtesy.
February 15, 2010

Ray

speaking of toblerone, they have new website for the philippines. actually it’s a facebook page. you could check it here: http://www.toblerone.com.ph
October 12, 2010

chocolates lovers

BIG NEWS: I do know that 13 years of perfect handling and distributor by Composite enterprises corp. And recently heard it was “hijack” by Mckenzie with insider “red tape” with Kraft Philippines team to get the exclusivity of handling the products. Truth will be told, Bad Karma to those groups who want to get it and don’t even have the right experience to do so. We should boycot kraft Philippines for doing such a bad move.

NO THANKS To YOU TOBLERONE PHILIPPINES. Shame on you !

Composite THANK YOU for distributing! We will continue and support with your other products!