One thing about being with the media is that it’s very hard to keep secrets. The past several weeks has been very hard for me to keep my mouth shut and only a few industry leaders know about a new product that will be launched come January of 2006 (hopefully!).
This product has been very dear to my heart ever since I was a teenager so I said yes when they asked me to be part of the crew that spearheads this project in the Philippines.
If I’ve given you my calling card or if you attended the recent ad congress in Cebu, you might have seen a sneak peek.
Ahh.. that feels better.
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