Latest Blog Posts

Free tickets and a ‘Thank You’ to my readers!

Posted by Jayvee Fernandez at October 5th, 2007

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True Faith belting it out. A glimpse of what’s in store on October 20

Some bloggers are giving away tickets for the Toblerone Thank You Day concert at the Mall of Asia. I recently wrote about how October 20 has been declared National Thank You Day, with Manila being the Thank You capital in the Philippines.

I have 300 tickets to the concert this coming October 20 at the Mall of Asia. Bands include (but are not limited to) Cynthia Alexander, Reggae Mistress, Stone Free, Salindiwa, Mozzie and The Dawn!

To claim your free ticket, all you need to do is leave a comment expressing your desire to come. As an added bonus, Toblerone will be giving a special prize to the commenter who posts the most creative way of saying THANK YOU :)

After you have left a comment, you will be contacted by Alma. If you wish to reach her to claim your tickets ahead of time, you may do so by texting her at 09175344624 or emailing thankyoudayphilippines at gmail dot com. See you there!

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Hinge-Inquirer Publications does a YouTube

Posted by Jayvee Fernandez at January 3rd, 2007

The best moments I spent with the crew of HIP was spent behind the scenes. Yeah, behind the magazines are tons and tons of model photo shoots (both babes and gadgets – two things that geeks lust for), a lot of food and a lot of late nights.

You can bookmark this page which contains all the Youtube director videos of HIP including behind the scenes footage of our babe photoshoots.

Again, the address is http://youtube.com/hingeinquirer.



The Great Inquirer.net Transition!

Posted by Jayvee Fernandez at December 30th, 2006

There have been several speculations about the movement of INQ7.net to the new Inquirer.net site, and fancy that – this blog was mentioned to have unveiled the scoop about the partnership between the Inquirer group of companies:

Now we can concentrate on INQUIRER.net, on developing new content and services and integrating the online properties of the other members of the Inquirer group of companies, which has grown over the years. As you can see from the example of this Mobile Philippines beta site that Jayvee Fernandez has previewed on his blog. – Joey Alarilla

Though I’m no longer a “full time consultant” for HIP, I want to see myself as still actively involved in the creation process of the technology magazine titles I have come to love.

2007 will be an exciting year for online media, especially for the Inquirer group. I’m in no position to talk about the what could have beens or the lost opportunities with GMA 7 but I honestly feel that Inquirer was left with a better deal with the new solo mode for both companies. Here’s to a fruitful 2007!



Ornusa Cadness Photo Shows Why You Should Have Girls on the Front Cover of Tech Magazines

Posted by Jayvee Fernandez at December 23rd, 2006

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Several months ago I wrote a post that explored the statement “sex sells” in commercial print publications. Though it may be true that “sex does sell” I also clarified that “so does other things.” Here is an excerpt:

So when is it okay to put a “sexy” lady on the front cover? The guideline we live by, at least here where I work, is that everything should be in context. Phoem is wearing a sexy (but elegant) swimsuit because it’s summer. She’s holding an Olympus mju series camera, known to be an all-weather resistant model. Hence, she took it out to the beach.

I will now add that a Google-friendly babe on the front cover will no doubt increase your traffic by a lot. People searching for her over the Internet will no doubt be led towards your site at one point in their search results.



An Affair to Remember

Posted by Jayvee Fernandez at December 18th, 2006

So December 15 2006 marked my last day as the “online guy” at Hinge-Inquirer Publications. The month of transition was spent, for the most part, looking for someone who was good enough to take over the challenging task of managing the online efforts of the Inquirer’s magazine arm.

After several emails and heart to heart talks, I finally found my replacement, with the blessing of Poch our publisher as well as Adel Gabot, our group editor.

The funny thing about online publications is that you tend to be a bit more open with who’s replacing who, and who’s doing what. I guess its because these things require a sense of transparency (then again, what doesn’t?) to readers in front of the computer.

It gives me great pleasure to introduce to you the new head of HIP’s online endeavors, Kevin “Kiven” Codamon, who is 2006′s blogger rookie of the year (top 10 in PTB in 4 months? whoa!). I’ve gotten to know Kiven as a hardworking writer from the early days of Game! Magazine and he also dutifuly took up a blogging project that I offered him several months ago at Cellphone News.

I will still remain as editor at large for Mobile Philippines and continue writing for the HIP tech publications which include GAME! and PC Magazine Philippines.

As for “my legacy” — it was a great honor to have helped start the very first corporate blog network in the Philippines (thanks Poch and Adel for believing in this vision). To the readers — if you don’t know what I’m talking about, bookmark our homepage at http://hip.ph and watch our blogs grow within the next few months.

So what will I be doing now on a more regular basis?

Let’s wait till the announcement is made :)



Looking for a Flash Guy

Posted by Jayvee Fernandez at November 14th, 2006

Our company, Hinge-Inquirer Publications is looking for a flash designer for a not-so-small project. If you know anybody who is interested or would want to apply yourself, please send an email to jfernandez at hip dot ph. Please address the headline of your email with “Flash Designer.” Thank you!



PC Magazine is the #1 Tech Mag in the Philippines

Posted by Jayvee Fernandez at October 28th, 2006

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Hinge-Inquirer Publications has just posted a press release on the recent Synovate Consumer Survey for the months of June to August 2006.

Here is a snippet of the PR:

According to the Synovate survey PC Magazine Philippines reaches 157,703 readers, making it number one in the technology category. Following closely in second place is the three-issue-old Game! Magazine, the Philippines’ first online gaming magazine, with 148,873 readers. Both titles are published by Hinge Inquirer Publications (HIP), an Inquirer Group company.

The local version of PC Magazine is the recognized bible and reference publication of the computer industry here and abroad. PC Magazine Philippines incorporates the latest and most locally relevant material from its foreign counterparts, but also focuses on subject matter made by and for the Filipino PC aficionado, a combination appreciated by its readers, according to the Synovate results. Game!, on the other hand, focuses on the fastest-growing tech lifestyle category today – online gaming, particularly on locally available games. (source)

Okay, just to disclose, I have been a contributor for PC Magazine Philippines and I also do miscellaneous editorial work for GAME! Magazine. It is rewarding to belong to a technology editorial team where all three titles made it to the TOP 10.

I mentioned three magazines right? What’s the third, then? Well, Mobile Philippines of course, that ranked number 10 in the top tech magazines for the said period of June – August 2006. This is also considering that this was the time when the magazine had undergone a transition in title from “MPH” to “Mobile Philippines.”

Now how about that … :)



HIP gets into blog network buzz

Posted by Jayvee Fernandez at October 22nd, 2006

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So the cat is out of the bag. Adel Gabot and I had the privilege to be interviewed by Erwin Oliva for an article in today’s Infotech section of INQ7.

Adel Gabot, group editor at HIP, said the “print as a medium” is in transition. Thus HIP is working on integrating their specialized magazines with an online counterpart. “Both mediums will feed on each other,” he added. (source)

Apart from the blog network, Adel also talked about the tag mobile service which HIP is offering with our magazines. Currently these blogs are now up and running:

Technology
Mobile Philippines
PC Magazine Philippines
GAME! Magazine

Lifestyle
Golf Digest Philippines
F&B World and Baking Press
BURN Magazine

I would like to mention that behind the corporate blog network are several talented people working on content, the backend and sales. Apart from our fantastic corporate sales team and editorial department, there are several other guys and gals who have made this project possible.
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BURN BABY BURN!

Posted by Jayvee Fernandez at September 23rd, 2006

Our music magazine, BURN is hosting a really cool mag launch concert this September 28 2006. Everyone is invited! We recently launched the BURN website as part of the new corporate blog network of Hinge-Inquirer Publications.

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Wow, a corporate blog network here in the Philippines? Interesting ain’t it? More on this in the next few days. In the meantime, click on the poster to see who’s playing! What I love about this magazine is that it takes a step back in the music scene and features all possible genres in the local scene, from jazz, to funk, rock, pop, to “indie” — if you may call that a genre. Burn is the “music mag for everyone!”



Mobile Philippines August 2006 with Bubbles Paraiso

Posted by Jayvee Fernandez at August 6th, 2006

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Yay, it’s out! Check out our website for more details.

Gracing the cover of Mobile Philippines is fast rising show host and model Bubbles Paraiso. We take a look inside her not-so-hidden geek tendencies and what its like to be the only girl among the male hosts of It’s a Guy Thing.

On the gadget end, the editors and writers have hands on reviews of the Nokia N91 and Sony Ericsson W900i phones. Other hot devices reviewed are the Creative Zen Vision:M, iRiver U10, the Apple MacBook, Nintendo DS Lite, Jabra BT 330 headset, the Olympus mju 720 digital camera and many more!

For this issue, Mobile Philippines also has a feature on Mobile Security, wireless presentation techniques and a look into the gadget bag of INQ7.net’s editor in Chief, JV Rufino.

Mobile Philippines is the country’s authority on portable technology. it is available for only P80.00 in your nearest newsstand.



Burn Magazine Launch with Sitti Navarro

Posted by Jayvee Fernandez at August 4th, 2006

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I just came from the launch of BURN Magazine at Cuisine, the Fort. Sitti was swinging with the bossa nova that night! Wow! I’ll be uploading pictures in the gallery soon. In the meantime, check out these pictures I took with my 50mm up close and personal.
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