too_cute_hello_kitty.jpg

I wonder what Pink SEO and The Gadgenista have to say about this article:

Hardware Widow Advertising agency Saatchi & Saatchi has put down in black and white what plenty of women around here have been thinking for ages: we want technology but we don’t want it coloured pink or encrusted with fake gemstones.

[...] Only nine per cent of the women S&S talked to think it’s important that their gadgets look feminine. Rather a lot of ladies are completely turned off by the abundance of pink products. [The Register]

I’m not a lady, so I honestly cannot give an insight on this claim. I do think that the mindset is taboo, and that consumers are a lot smarter than this. What do the lady geeks think?

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You have 14 Responses

  1. frankly, i’m not a fan of pink gadgets too. i like pink 5 though. and pink cheeks of chubby kids.

  2. Marian on September 10th, 2007 at 2:08 pm
  3. so what started the trend of the pink gadgets? i doubt it was a scientific process.

  4. Jayvee on September 10th, 2007 at 2:12 pm
  5. I think you are looking at it Hello Kitty and Sanrio :) Bubblegum and lace.

    What are little girls made of?
    Sugar and spice,
    and all that’s nice;
    That’s what little girls are made of.

  6. Juned on September 10th, 2007 at 2:34 pm
  7. I go for the specs really and prefer the gadget NOT to be pink.

    But my friend Maita LOVES the color. Her digital camera is pink. Her Treo’s wallpaper is from Legally Blonde. Crazy, huh? And she loves Hello Kitty too and dragged me to the short lived cafe of the same name in megaMall.

  8. Em Dy on September 10th, 2007 at 3:32 pm
  9. i don’t really care what the thing looks like so long as it’s working. if it’s pink, well, cool. i have a lot of all-pink outfits. if it’s not pink, i have all-black, or all-grey, or all-white outfits. hah!

  10. liz on September 10th, 2007 at 8:52 pm
  11. True. I’m so not a fan of pink gadgets. I prefer classy colors for gadgets–especially if I’m gonna look at it everyday! Cellphone’s silver. Laptop’s silver. Digicam’s silver. iPod’s white. No pink in sight. :)

  12. Angel on September 11th, 2007 at 2:50 am
  13. I like my gadgets pink =)

  14. Aiza on September 11th, 2007 at 10:40 am
  15. It really depends what the gadget is and what shade of pink its in.

  16. Anne on September 11th, 2007 at 1:26 pm
  17. I’m getting a lot of hits from the keywords “pink laptop” and “pink gadgets” and “pink digital cameras”. I hate jemstones on my gadgets hehe, but pink I love. I guess it really depends on women. Point is, there is a relatively large market that patronizes pink gadgets.

  18. Riz on September 11th, 2007 at 2:33 pm
  19. [...] the Philippine blogosphere, A Bugged Life proclaims: Survey says: Women don’t like pink gadgets!!!! La Vida Lawyer’s law firm is hiring “first year lawyers, law graduates and junior and [...]

  20. The Unlawyer » On Tenterhooks on September 11th, 2007 at 11:43 pm
  21. I’m not a fan of pink stuff, but I have to admit, I love my pink NDS Lite.

  22. kaoko on September 13th, 2007 at 3:58 pm
  23. i like these pink gadgets ;) it likes nice..

  24. kuresel isinma on September 14th, 2007 at 2:01 pm
  25. I have a pink cellphone :) but I want my digital camera to be silver.

  26. MyGoodFinds on September 14th, 2007 at 11:22 pm
  27. It’s okay to be pink as long as it’s a kick-ass gadget. Or a reputable brand for whatever gadget. The thing is, if gadgets are emblazoned with cartoons (in the image, after Hello Kitty), what happens is that it cheapens the quality of the gadget. I sort of get the idea that they tossed HK because they wanted it to sell and cover for the pathetic quality.

  28. teeyah on June 19th, 2008 at 5:40 pm

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