The
Marketing Manager (MM): “Sir I’m back from IMMAP!”
CEO: “That’s good. What did you learn?”
MM: “That we should have conversations with our customers. They are our equals. That we should not be afraid to let them take control of our message. That we should be transparent and learn to take risks and reform our company to seeing Internet campaigns as a process, like building real relationships.”
CEO: “What?! We can’t do those. Regional will kill me. And besides we don’t have time. Let’s just do online ads.”
MM: “K.”
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