What (usually) happens after IMMAP

August 19, 2010

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The following conversation takes place on the Monday after IMMAP.

Marketing Manager (MM): “Sir I’m back from IMMAP!”

CEO: “That’s good. What did you learn?”

MM: “That we should have conversations with our customers. They are our equals. That we should not be afraid to let them take control of our message. That we should be transparent and learn to take risks and reform our company to seeing Internet campaigns as a process, like building real relationships.”

CEO: “What?! We can’t do those. Regional will kill me. And besides we don’t have time. Let’s just do online ads.”

MM: “K.”

Comments

5 responses to “What (usually) happens after IMMAP”

August 19, 2010

Vince

K
August 21, 2010

Didi

BWAHAHAHAHAHAHAHA! Pls do not forget…:we do not have budgets anymore”
August 21, 2010

Diwa

Man, I’m just about to present what I learned from that conference on Monday at the office.
August 21, 2010

Jayvee Fernandez

@diwa haha don’t be discouraged if that is the route they take. i think for the more traditional bosses you really need to sit them down and talk about the benefits. you can use analogies and case examples given during IMMAP.
September 3, 2010

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