Every so often it would be good to reflect on your roots as a blogger and what got you started with writing in the first place. Doing this can help put some perspective in your overall goal of blogging whether it be for fun, for profit or for sharing things with others.
Remembering your roots can also help you avoid unnecessary conflict in the future as it puts a lot of things in perspective. I’d like to share you my roots:
A wise man once said, If you can’t bring the subject to the location, bring the location to the subject.
Err, sometime early last year I participated in a campaign to model for a certain line of apparel. The photographer for the “SM Urbanista” campaign was Xander Angeles and he had a unique way of bringing a surreal urban look into the studio. As we could not do outdoor shoots, Xander brought the background into the studio. What he did was take photos of urban backgrounds and project them to the studio wall using an LCD projector.
I’m not quite sure how the exact settings for the camera were set but this was obviously done using a slow shutter speed (I remember not breathing for about 2 seconds per take) and I do not remember a flash being fired (I could be wrong). Can anyone explain the anatomy behind these kinds of shots?
It was My Good Finds that informed me of this in the form of a comment. I actually do not know the repercussions of becoming a “featured blog” as I surmise that the lottery draw for this is completely random. Now, a front page Digg .. now that’s something. Nonetheless, it’s nice to get some attention from the guys at Technorati. 🙂
I think the true feat here is being informed that you were on the front page, since being able to catch someone you know on the featured blogs list is quite a one in a thousand thing. 🙂
In the communications industry, advertising in magazines is one effective means of getting your message across. Placing a one page advertisment on the right newspaper or magazine can most probably get the message to your target demographic. However, there is always a back door to getting published without having to pay a cent. Welcome to the strategy known as the press release – a means to get your message through without having to pay P100,000.00 for an ad space.
I was part of a panel last week at the “PR Rocks” PRSP Summit together with Ms. Pennie Azarcon-dela Cruz of Sunday Inquirer Magazine and Jones Campos of Globe Corporate PR. We discussed the Malu Fernandez controversy from an editorial perspective, corporate transparency to consumers, and tips on how to pitch to the media. Ms. Pennie, an award winning editor, gave some tips on how to make the editor’s job easier in choosing which press release to place.
Are you a PR or marketing practitioner? Here are some effective ways to get your press released published. You have to bear in mind that dozens of press releases make it to the inbox of newspaper and magazine editors every day. How does the editor pick the really good ones to publish? How do you make your piece of paper stand out from the rest of the stack? Here is a compiled list from Ms. Penny with some of my notes:
Although the term is widely used, I must give credit to Joey Climaco for lobbying the term nation building whenever we dialogue about advocacy campaigns.
Back in June, I volunteered my time with the Coca Cola Foundation for a project that made use of blogs as tools for documenting effective ways to help save the environment. This project is currently running as part of a contest for Coke Barkada, which involves the participation of 100+ college organizations across Metro Manila. Meaningful blogging is but one of the measures for this contest outcome as the students have to undergo tasks ala Amazing Race to determine the winners. Here is one of the examples of the blog of the UP Sandigan Organization maintained by Efriel Hazel Leynes: