After reading Abe’s post on how the typhoon affected the Philippine blogosphere and stunted traffic, I checked up on my phone blog which I had added onto the PTB Project a few days prior to the storm. Turns out that because of the consistency of international traffic and the sudden downing of local traffic, Cellphone9 soared from a rank above 100 to Top 25.
This has made me realize the effects of REACH. When we start blogs, are we aware of the actual demographic of readership we will get? Part of the answer to this question has to do with the purpose of our blogs, in the same way that we ask ourselves if we are starting a business (profit oriented) or an advocacy (non profit).
On the other hand, does traffic really matter? I can have a blog on broad technology with so many readers as well as a blog on knitting with only a few readers. So how does one measure success? Putting these two blogs side by side, traffic should not be the golden mean of success.
In the magazine industry, success is measured when your publication hits its target demographic.
One reply on “The joys of international traffic”
[…] Our garden took one for the team when “billboard destroyer” Milenyo came a couple of weeks ago. Our 30 year old mango tree was uprooted and fell onto our sala. Our huge chestnut cookers which we use as goldfish bowls were also knocked over. The garden has looked liked a mess for the longest time and my mom was horribly worried that she could not fix it in time for when her sisters came back from the USA this Christmas. Both my parents are happily retired so a sudden expense like this would be a huge blow on their pockets. […]