Here’s news from the blogosphere. Our network has just gotten into a co-branding agreement with VIP Fans Club to produce and promote content, and give away neat prizes. These are entertainment channel blogs so I’m waiting for the day that we do some technology channel tie-ups with Microsoft, Apple, and the other big tech companies. Only time will tell…
As of today, we are partnering with VIP Fan Clubs to produce co-branded blogs for Fox Media’s TV shows. The initial test run is just 4 shows, but we are confident that the initial 4 will let us figure out the best way to cross-promote the blogs from both sides of this deal.
The point is to provide high quality daily content for passionate fans of the shows. Inside information. Exclusive deals. Discounts on merchandise. The whole 9 yards.
The first 4 shows are 24, Bones, Prison Break and Family Guy.
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