Boracay is the new Batanes: An Interview with Iza Calzado and Ignite Media

Wednesday morning Went to airport for the press preview of Batanes the Movie starring Iza Calzado and F4’s Ken Zhu. Movie preview of Batanes will be at Batanes. Cool, ain’t it. Exciting for me as the last time I was in Batanes was more than 10 years ago for a student seminar. It was a … Continue reading Boracay is the new Batanes: An Interview with Iza Calzado and Ignite Media

Samsung’s PHP 2.5 Million Pesos 1080p 70 inch High Def Television

I just witnessed the launch of the largest consumer available LCD television with 1080p high definition resolution. Very affordable for only PHP 2,500,000.00. What makes this LCD unique is that it is available to consumers as an actual product. There are bigger LCD centerpieces out there, but are all prototypes. During the Q&A portion, I … Continue reading Samsung’s PHP 2.5 Million Pesos 1080p 70 inch High Def Television

“Introspection of Viral Marketing Using Lechon Kawali Pizza as Test Subject”

This morning, I shot the new lechon pizza of Greenwich, a new offering for the holidays among many other things that I was tasked to shoot. Client has already launched the product to the public so I am allowed to talk about it. But that’s not what I came to express in this blog post. … Continue reading “Introspection of Viral Marketing Using Lechon Kawali Pizza as Test Subject”

Philippine Blogosphere Pitch: Why not aim for the Anvil Awards?

Every year, the Public Relations Society of the Philippines (PRSP) gives out a set of Anvil Awards for remarkable public relations campaigns done in the Philippines. The ANVIL is a symbol of excellence in public relations in the Philippines awarded by a distinguished multi-sectoral jury for outstanding public relations programs and tools designed and implemented … Continue reading Philippine Blogosphere Pitch: Why not aim for the Anvil Awards?