Today, they’re known as bloggers. In the near future (2-3 years), what will they become? Can you stay a problogger forever?
I was at Boracay a few days ago with some telco folk and while having dinner at popular Greek resto Cyma I engaged in a conversation with one of their bosses who has been in the content creation industry here and abroad for the better part of his life. Here I was talking to someone roughly the age of my dad who knew about the power of blogging, viral marketing, the long tail, the gamer and blogger culture from a more scientific standpoint than how most of us bloggers did.
He said something that struck me, echoing a distant thought I had about where to take my career in the next several years. No, I’m not saying I’m looking for work – I’m more than satisfied with the things I do with the b5media folks. I’m talking more about how to transform yourself to fit your career path. Let me paraphrase what he told me:
The future of content creation and new media all converges in the telco industry.
I was trying to digest this thought. The telco is the conduit for personalized media allowing companies to send data directly to the consumer. As bloggers, we are also used to the paradigm that we are all glorified publishing houses and having this mindset can be very valuable. We also talked about how the standard 70-30 profit share (70% goes to telco) for content providers is slowly being realized to be a flawed business model (it really was, which turned off so many content companies to enter into “business”). Is it safe therefore to say that bloggers are in the business of content creation? Yes I do. Because by observation, bloggers do expand into online audio (podcast) and online video. It’s all about how serious they are into transforming themselves.
On a side note, there is always the option of the problogger to go into the traditional publishing industry. Publishing companies now have online versions of their magazine and probloggers are welcome additions to their team in many ways, from … well … blogging to new media consulting work.
Have you ever thought about your future as a blogger?