The summary: Loadmomma from Red Mobile combines social media and viral marketing with a prepaid load distribution.
The cat is finally out of the bag. Several weeks ago, customer service reps from uMobile (formerly CURE) called their former subscribers hinting of a new service on the rise. A lot of bloggers caught sight of this and have speculated their thoughts. This new telco, as we now know is Red Mobile. The ads are all over Facebook and the local Internet. However, there’s more to Red Mobile than just cheaper rates.
So here we go! Introducing … Loadmomma, the second half of Red Mobile and what seems to be the key missing piece. Loadmomma is a social phenomenon that challenges the way we send out load. Instead of buying load – why not earn it from other Red Mobile subscribers via a social network platform? Of course, you can always buy credits!
Quoted from the FAQ:
Anyone can be a part of the red mobile online community. All you have to do is log on to www.loadmomma.com, register your personal details and recruit as many of your friends to join the load momma community. As the referror, you will be considered the “load momma.†Make sure that your friends all register—each successful referral means that you can get P10 worth of red mobile prepaid credits, which is equal to 20 minutes worth of voice calls or 20 text messages (red mobile to red mobile). [source]
A strong social network component?
Interesting as well – the account management page lets you add friends in your email address books and social networks as well (see above). Under your account management page, you can send messages, view your friends (yes, Load Momma also has profile pages like social networks) and check your load statistics. There’s also a referral link which you can use to display on your blog for load affiliate credits.
And yeah – based on the menagerie of alerts you can customize above, it IS a social network and you can even customize the CSS for your profile page.
In other words, what we’re looking at is potentially free load depending on the number of friends we recruit on a daily basis (not yet sure how this works in practice but nonetheless worth a try!). So yeah, it’s not only cheaper than 24/7 Unlimited, the long term costs are cheaper as well with its current rates. I guess this is why they have the “It’s better than unlimited” tag line on the web page.
[Disclosed: BlogBank, a company I own, is running the Loadmomma campaign across its network]