Below is the keynote delivered by General Serge Remonde on behalf of President GMA. I typed the whole thing from hard copy. Interesting things to note would be the mention of Bayanihan Linux rollout, the eLibrary project and the information network via an open exchange network via the Internet.
President Gloria Macapagal-Arroyo is unale to join us today. She has sent me instead to give the foreign delegates a warm welcome to the Philippines and to the Filipino entrepreneurs her deepest appreciation for furthering the growth and development of ICT in the Philippines, in the following message. – PMS Director General Serge Remonde
It is no secret that new media is not so slowly taking a bigger role in viral marketing efforts as well as being included in the business models of publishing companies. There is usually the “online version” of a publication that contains stuff that magazines cannot achieve such as running commentaries, reader to editorial conversations, and daily news updates.
But given all this, magazines are still out there – and for good reason too! (read: not just for your pet to poop on)
Not everything can be read on a blog. You won’t print out a blog entry to show your friends the latest camera or cellphone in the market. You’d show them the magazine or product catalog. In the same light, it is much easier to appreciate a two page spread or specially executed pages (triple folds or advertorial pop-ups with music) from the perspective of a print publication.
To read a blog, you need a computer. Or a PDA with a feed reader. You won’t really bring your laptop with wireless connection to the throne either (because if you do, then you’re really geeky and gross).
Quality Content. This is perhaps the main differentiator, at least for the more established titles. Blogs don’t require an editorial hierarchy. Magazines do. It helps ensure quality control, as well as making resources available to bag that next big story.
Like it or not, we’re still in some sort of bubble. Not everyone reads blogs or looks at the Internet to find pertinent information. They still resort to television, radio and print. I feel that for the entire trimedia to go fully digital, businesses have to collapse and generations should pass before any such revolution will occur.
There are some class A titles better suited for print. Great titles such as Esquire, GQ, and Tattler find some sort of comfort zone by being seen on the news stand and not purely online. It’s meant to be read, and maybe even read in public. It’s a status thing I guess.
I’ve been scouring the bookstores for this particular title. All of the Fully Booked and Powerbooks branches in the metro either have never heard of the book or have it on order basis. Fans, Bloggers, and Gamers by Henry Jenkins takes a look at how media influences the geek culture with focus on the digital age. The estimated price of the book is about P1,200.00 on order basis from Fully Booked.
Bringing together the highlights of a decade and a half of groundbreaking research into the cultural life of media consumers, Fans, Bloggers, and Gamers takes readers from Jenkins’s progressive early work defending fan culture against those who would marginalize or stigmatize it, through to his more recent work, combating moral panic and defending Goths and gamers in the wake of the Columbine shootings. Starting with an interview on the current state of fan studies, this volume maps the core theoretical and methodological issues in Fan Studies. It goes on to chart the growth of participatory culture on the web, discuss blogging as perhaps the most powerful illustration of how consumer participation impacts mainstream media, and debate the public policy implications surrounding participation and intellectual property.
Another book – this one I have on the shelf – is Dominic Gettins’ How to Write Great Copy: Learn the Unwritten Rules of Copywriting. It is an easy-to-follow book about .. err .. writing great copy. I appreciate the way Gettins tackles copywriting also from a technical standpoint, knowing when to apply which grammar rule to a particular situation for maximum effectiveness.
…”a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business.”
Many months ago I entered the new media industry with a lot of assumptions about blogging and journalism. Having been in both sides of the fence, the blogging industry and the media are two sides of the same coin, yet have really not been tossed into the fire — this was back in 2007. One year does a lot to people.
Now that I run a blog advertising network I can lay several assumptions to rest as I’m learning so much about the blogging industry. We’re learning so much because we’re actually making things happen with the BlogBank. I’ll probably post a few of these learnings soon. They are, actually, very surprising.
Today is Sunday here in the Philippines and I’ll be guesting later tonight on NU107 for Rock Ed Radio, hosted by Gang Badoy of Rock Ed Philippines and Lourd De Veyra of Radioactive Sago Project.
Guests are photographers Jose Enrique Soriano, Tammy David, Brutal Grace, Greyhoundz bass guitarist Nino Avenido and myself. We’re going to talk about blogging, photography and all things beautiful. Catch us tonight in your family room!
