Tag: Predictably Irrational
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Predictably Irrational: Perceived value with “bottomless” “unlimited” and “cheap”
I’m halfway through Predictably Irrational by Dan Ariely and I must say that this is my new marketing bible for observing the seemingly irrational behavior of consumers when certain buzz word concepts like “free,” “value added,” “extra” and “unlimited” are brought into the marketing copy. It’s a beautiful book — and if you’re the type…
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Audible Recommendations: Predictably Irrational, Gaiman’s Graveyard Book, Batman
The alternate title of this post is “The British Pop Culture Invasion.” 🙂 Ah, to make up for the lack of recommendations for the past few weeks, here are three books I downloaded with my subscription from Audible. The first is a Diggnation recommendation from Kevin Rose titled Predictably Irrational. I got this version as…
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