Car dealerships have discovered that live managed chat windows on their websites are powerful tools for capturing more lead information and improving their sales, but you can get more out of it if you know how to use it. Below are a handful of tips for optimizing your live managed chat service that can leave your customers happy and your leads converting into sales.
Encourage your sales people to monitor operator conversations and get involved when they have a spare moment, or to passively keep an eye on it while they work on other projects like emailing previous clients or following up on leads. If they see an opportunity, such as a conversation where supplying detailed pricing information looks like it could clinch a test drive booking, they should be able to introduce themselves.