Tag: Media

Thought: The impact of Playboy Philippines to the publishing industry

Post author By Jayvee Fernandez
Post date September 19, 2007
28 Comments on Thought: The impact of Playboy Philippines to the publishing industry

EDIT: Review of first issue here.

EDIT: Read today in the Philippine Start that Playboy Philippines will be launched on April 2 2008 at the Sofitel. The editor in chief is Beting Laygo Dolor. There will be no nudity as being daring is not a mark of success. Playboy Philippines will contain articles in good taste written by at least 5 Palanca award winners and will be very tasteful.

Though I am not updated with the rumor mill on this development, it seems that Playboy Philippines will allegedly make its way to local shores as the buzz in the industry states late this year.

Rumor or not, the scenario puts forward a lot of questions that demands a lot of answers. First, will the overused argument of “free speech” rule over the CBCP? Second, what will happen to leading men’s titles such as FHM, Maxim and UNO? Will that “raise the bar” for explicit nudity in these magazines too? Third, what exactly will Playboy Philippines have to offer? If it is going to be a “toned down” version of what Playboy is everywhere else in the world, then what’s the point of bringing in the franchise?

Was Mark Verzo correct after all when he said that Filipino males are indeed sex addicts?

Tags Media, Thoughts and Musings

Mostly Everything

Food bloggers as the new food critics

Post author By Jayvee Fernandez
Post date September 19, 2007
4 Comments on Food bloggers as the new food critics

I wrote a piece for the September issue of Rogue Magazine on “the new food critics,” revealing food and travel bloggers as authorities in the art and science of degustation.

In the 1950’s, the dawning of the food critic gave rise to a certain fear in the food and beverage industry. The New York Times, one of the pioneers in the food writing industry, released a weekly column that reviewed restaurants and hotspots. By the decade, the food critic wielded a powerful pen as reviews could literally make or break a restaurant. [buy the latest September 2007 issue with Cristina Garcia for the rest of the article]

Rogue sells for P180.00 and boasts an impressive lineup of contributors including Andy Maluche, Lourd de Veyra, Yvette Tan, Eggy Tioseco, Arnold Arre, and Quark Henares.

Tags Media, Writing

Promote the product, not the company

Post author By Jayvee Fernandez
Post date September 18, 2007
No Comments on Promote the product, not the company

I was watching the La Salle – Ateneo game this afternoon from a local bar in Makati and I couldn’t help but notice how the Samsung Mobile logo kept on appearing above the game timer. I don’t know about you, but whenever I see company brand names, I can’t help but feel desensitized. I don’t feel a connection with the brand. I don’t feel the need to buy “Samsung.” Now, say instead of the Samsung logo, they showed a photo of their new Ultra slim line of Samsung phones (the one that’s being promoted by Beyonce), wouldn’t that have a stronger impact to the audience?

Promote the product, not the company. I can think that the only exception to this would be “legacy brands” such as BMW, Rolex, and Coca Cola. But powerful companies are known first because of their products before they can become icons.

Tags Media, Thoughts and Musings

Mostly Everything

Man in the Mirror recorded on a Samson C01U

Post author By Jayvee Fernandez
Post date September 18, 2007
15 Comments on Man in the Mirror recorded on a Samson C01U

The Samson CO1U Condenser microphone has received legendary reviews from tech community groups and audiophiles alike. I have been exposed to using the microphone ever since Vic Icasas lent me one for recording the Mobile Philippines podcasts late last year with Art Ilano and Adel Gabot.

After months of mental debate on whether I should be getting one, I finally decided to bite the hook, as I also found it useful for singing duets with Boogie and recording acoustic music – apart from its more suitable use as a podcast microphone. For current Samson owners, it would be wise to download the SoftPre application to configure the microphone to suit your needs. The microphone retails for P3,890.00 and is sold in all Audiophile stores. This is the recommended piece of equipment for those who wish to take their audio recording to the next level, without the burden of a hefty budget.

The complete recording set includes the microphone, the stand and the spider mount which retails for a little less than P5,500. You can actually forego the spider mount but I suggest getting the solid base because it only costs P420.00. You can also utilize your Make and Do skills to create your own pop filter using an old pair of stockings and a shirt hanger.

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Without further ado, here is my rendition of Man in the Mirror, originally written by Michael Jackson. This version is arranged by Tuck Andress. Please pardon the mistakes, as I was having a hard time playing this piece on a classical guitar (it’s much easier to play this on a steel string folk guitar as the fret boards are smaller). Or maybe I’m just rusty.