Tag: Media
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Leopard Now.
Mac OS X Leopard is officially in the Philippines. If you bought a Macintosh anytime beginning October 1 2007 in the Philippines, you are entitled to an almost free upgrade to OS X Leopard for only PHP 527.00. All new Macs come pre-installed with Leopard. On a side note, I’ve heard reports of retailers in…
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The Spin
I’ve always been fascinated at how the good public relations agencies master the art of The Spin. They are able to pitch, convince and communicate ideas and transmute them into a brand campaign, advocacy, or promotion. There is no moral judgement present in such cases as these awareness campaigns are to be taken as “amoral”…
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Christmas Gadget Wishlist: EPSON 30s Home Theater Projector
I spent the long weekend with the EPSON Philippines team for a regional business conference. As an observer, I was witness to the launching of EPSON’s new solutions business unit that basically consisted of POS solutions, small to medium business projectors, and of course, their printers. Amidst the array of hardware solutions, one particular product…
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Dawn of the Blogging Relations Officer
I’ve dealt with with Web 2 companies on several occasions through their Blogging Relations Officer (I kid you not). Yes, there are such positions that exist in the new corporate set up. A BRO or Blogging Relations Officer is in charge of public relations for the blogosphere. Though it may still be far off to…
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Hey PR Agencies! This is how to do a social media PR campaign!
This is a template I took from the news blog of CNET. The post caught my eye because it talked about an actual TEMPLATE to doing social media campaigns. I’m not sure if Mike Abundo (head curmudgeon) or Steve Rubel (PR guru) would agree with this chart — but hear me out for a bit.…
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What is web copywriting?
This is. See you tomorrow 🙂 How do you write effective web site copy that engages the reader and also helps your search engine rankings? We’ll walk you through best practices for writing for your customers (conversions) and for search engines (traffic). [Read] I’ll be doing something rather different tomorrow as there are just too…
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Free tickets and a ‘Thank You’ to my readers!
True Faith belting it out. A glimpse of what’s in store on October 20 Some bloggers are giving away tickets for the Toblerone Thank You Day concert at the Mall of Asia. I recently wrote about how October 20 has been declared National Thank You Day, with Manila being the Thank You capital in the…
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“The New Order” Ad Congress this November
I’m a little disappointed that this year’s advertising congress isn’t getting a lot of buzz in comparison to the past ones that were held in Baguio and Cebu. I’m not quite sure which agency is sponsoring this year’s ad congress PR — the radio and television, as well as the online beat campaigns don’t seem…
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Offer a novena for my talk today!
Hey, Globe really rebrands everything so quickly. Their new Globe Visibility dongles come armed with the new corporate logos. I had to borrow one for a presentation I’m giving today: well I’ve been fretting all week over this – for the sole reason that the topic is rather obscure. I’ll be talking about “Gadgets and…
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A Toblerone Thank You via Free Music
Yet another traditional industry – the chocolate industry, to be more specific – has jumped into the online viral marketing bandwagon. Toblerone has collaborated with a selection of local artists to release a torrent friendly album. This effort is actually part of a campaign to establish Manila as a ‘Thank You’ Capital:
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