It was really great catching up with Erick Garayblas (@egarayblas) last week over coffee. We talked about the success of Streetfood Tycoon and how his life as a mobile game developer has evolved with the rise of the Apple App Store. We talked about a ton of things so here’s a more organized version of the interview.
** Ed’s note: Not mentioned in the written interview is how Erick was able to have his ‘kwek-kweks’ in many baskets. He noted how he’s shifted from an ad-driven business model (free to play but ad supported) which earned him a ton of money a month into in-app purchases which, although earns less, is more stable as the latter relies on Google’s Adsense platform which can be subject to a lot of technicalities.
1. How did Streetfood Tycoon come to be? What’s your thought process in designing a game?
Streetfood Tycoon came from my penchant for playing simulation and business-related games. I’m a huge fan of Lemonade Tycoon and Sim Tower. I “borrowed” a few mechanics from these two games and presented them in my own unique way w/in the game. I normally don’t follow a “thought process”, I just browse through my list of ideas (which come from dreams, reading books/comics, playing “other” games and talking to friends), try to mix them up, create a prototype and see how it goes from there. A lot of prototypes get shelved while the good ones become full blown games.