Tag: Thoughts and Musings
My Life
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SEMCON 2007 follow up and presentation slides
Talk about following up your SEM strategy – it’s been almost a week since I updated. Right after the two day conference, I headed out to Fort Ilocandia for a business conference with EPSON. Though wireless connection was available during the two day show, SmartBRO prohibited me from accessing the Philippine blogoshpere. So better late…
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“The New Order” Ad Congress this November
I’m a little disappointed that this year’s advertising congress isn’t getting a lot of buzz in comparison to the past ones that were held in Baguio and Cebu. I’m not quite sure which agency is sponsoring this year’s ad congress PR — the radio and television, as well as the online beat campaigns don’t seem…
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Ateneo – La Salle Basketball Rivalry on the New York Times
Raphael Bartholomew writes a piece on Philippine basketball culture for the New York Times. He talks about the rivalry between Ateneo and La Salle, the culture of college basketball, game fixing, and the obtuse difference between the players of each school: Although Ateneo and La Salle have similar upper-class student bodies, their respective basketball teams…
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Thought: The impact of Playboy Philippines to the publishing industry
EDIT: Review of first issue here. EDIT: Read today in the Philippine Start that Playboy Philippines will be launched on April 2 2008 at the Sofitel. The editor in chief is Beting Laygo Dolor. There will be no nudity as being daring is not a mark of success. Playboy Philippines will contain articles in good…
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Speedlinking 19/9/2007
Today is going to be especially memorable for me as I start my adventure in bikram yoga. While I sweat inside a human-sized toaster, here are some links for you to enjoy: As tradition goes, here is the link to the schedule for Philippine Christmas Bazaars 2007. Royal Elastics, the guys behind the lace-less shoes,…
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Which local telco will Apple partner with for the iPhone?
Slowly, but surely, the (legitimate) iPhone launch is making its way to Asia. Apple has recently partnered with O2 in the UK to be exclusive telco to distribute the iPhone. The added perk with this partnership is that the iPhone will have unlimited access to the Cloud partner hotspots around the UK.
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Promote the product, not the company
I was watching the La Salle – Ateneo game this afternoon from a local bar in Makati and I couldn’t help but notice how the Samsung Mobile logo kept on appearing above the game timer. I don’t know about you, but whenever I see company brand names, I can’t help but feel desensitized. I don’t…
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Biblioteca Fernandez and Book Stores
That’s the library on the second floor of my home, where I spent 1/3 of my childhood waking hours (the other 1/3 of my 80’s was spent in front of the television and the remaining pie was dedicated to toys). Afternoons and weekends were usually spent getting lost in the piles of National Geographic, Reader’s…
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How to increase the chance of getting a Press Release published
In the communications industry, advertising in magazines is one effective means of getting your message across. Placing a one page advertisment on the right newspaper or magazine can most probably get the message to your target demographic. However, there is always a back door to getting published without having to pay a cent. Welcome to…
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Blogs as Tools for Nation Building
Although the term is widely used, I must give credit to Joey Climaco for lobbying the term nation building whenever we dialogue about advocacy campaigns. Back in June, I volunteered my time with the Coca Cola Foundation for a project that made use of blogs as tools for documenting effective ways to help save the…
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