TL;DR: For the price of one Blu-ray disc a year, Samsung lets you rent unlimited Blu-ray titles delivered to your home.
UPDATE: Added screenshots of the web-based Blu-ray browser and a walkthrough of how to get your discs.
Wow. Apparently, Samsung sees the HDTV industry the same way most consumers do. Everyone is buying really nice televisions but nobody is watching Blu-ray movies because they’re just too damn expensive. So what Samsung did was create a Blu-ray rental service to cater to all their customers who bought one of their Blu-ray players or flat panel TV’s (with a Blu-ray package). If you bought one before August 15, sorry but you can’t avail of this service (FFFUUUUUUU!!!!).
The service is called Blupass and it isn’t for sale. It’s a value added Blu-ray and 3D disc rental service which you get after you purchase a player or TV-with-player bundle after August 15 2011. The service basically creates a community around Samsung’s cinephiles (which by the way is extremely brilliant) allowing them to rent from all 500++ titles available in the Philippines.
Pricing after the jump.