It may not come as a surprise that many individuals would consider an eco-friendly oil industry more of an oxymoron than a reality. At a time when the construction and maintenance of controversial pipelines across North America are earning harsh criticisms from the public—particularly that of the recent spill contaminating the North Saskatchewan River—the petroleum industry is viewed with suspicion despite the world’s heavy reliance on its products. As such, consumers are calling for environmental regulations on processes that are seen to have the most devastating impact on our climate.
