With all the hubbub on the smartphone space, let’s take a short break and look into the recent happenings in the feature phone market. Out of nowhere, we have a local phone company called Starmobile launching a stable of new non-smartphones that have a rather interesting twist to the typical offerings.
When smartphones were not yet that “smart” Kris Aquino had already been using a Nokia (circa N95 days), which she would place on the coffee table during her talk shows. Back then, she wasn’t a real endorser but Nokia did take notice of this and voila, she’s now the new Nokia Lumia endorser!
The story above comes from Nikka Abes of Nokia Philippines.
Although the ad only shows the Lumia 610, 710 and 800, she is also the endorser of the flagship Lumia 900 which will be officially launched next week.
So my question to you is .. how do you feel about Kris Aquino being their new endorser?
To a number of IT folks, the idea may be unsettling as she’s obviously not tech-oriented but given Nokia and Microsoft’s strategy to push Windows Phone and the Lumia as devices for the highly untapped feature-phone oriented consumers, then the endorsement is spot on. If you’re already a heavy iOS user, you definitely won’t make the switch. Windows Phone is aimed towards non-smartphone users, so the advertorial is apt.
The news is true: Manny Pacquiao is HP’s newest endorser. It seems that he’s representing their entire product line, starting with the HP Veer. I actually got to play with the Veer before and I must say it’s going to sell like hotcakes –it’s really small! This is my photo of the Veer side by side the Palm Pre 3.
