So last month, Microsoft PH hopped onto a Ford Ranger (from Aracama at the Fort) to travel around the Philippines to showcase their latest tech around the country. This isn’t your typical “Windows and Microsoft Office” tech — they’re more software and infrastructure related. Here’s a quick list of some of the stuff they’re working on:
Manila Bulletin has a special execution today for the Department of Tourism. The 4 pages talk about tourism highlights including hitting 1.148 tourists visiting the Philippines in Q1 of this year. The DOT also discusses growth industries including scuba diving, eco tourism and the development of marinas and national parks (no more mining please!).
My photos and “how to” blog post was replicated (by permission of course, thanks Chato!) under the half page section on the #ItsMoreFuninthePhilippines meme phenomenon.
Developed by Lester Bambico, Android users can now create their own “It’s More Fun In the Philippines” meme with this easy to use Android app. It’s free!
[DOWNLOAD HERE] or do a search for “It’s more fun in the Philippines” on the Android marketplace.
More details and screenshots after the jump.
Hot Air Balloon Festival, Clark Pampanga (Every February of the year)
UPDATE VI: The DOT linked back to my tutorial from their official website!
UPDATE V: Lester Bambico has programmed and uploaded an “It’s More Fun” app into the Android Marketplace. More details here (with screenshots!)
UPDATE IV: Looks like some of my work is featured in SPOT.PH. Three of them. Including the tutorial.
UPDATE III: Someone made a DOT Philippines now has an official “More Fun” maker over the weekend. You can visit the site at http://www.morefunmaker.com/. It allows you to upload a photo, add a caption and choose whether to place it on top or at the bottom of the image. If you’re not comfortable using Photoshop or any other photo editing tool, this is the easiest way to get your “More Fun” meme out!
UPDATE II: The amazing Arnold Gamboa (@arnoldgamboa on Twitter) used his coding skills to build a living Twitter wall where you can view the crowd-made “It’s More Fun in the Philippines” photos. Nice one! The site is: http://www.itsmorefuninthephilippinespics.com/. To be included here, all you need to do is Tweet your photo + include the #ItsMoreFunInThePhilippines hashtag. The site grabs photos every 5 minutes.
UPDATE: Added an extra step to focus on SEO for image search and added more examples below. Enjoy!
It’s More Fun in the Philippines. You know the new DOT online campaign works because it really gets netizens involved. Most are using the hashtag (#ItsMoreFunInThePhilippines) but others are getting their creative juices flowing and making their own DOT-inspired images based on their personal experiences around the 7,000++ islands.
Now I’m pretty sure BBDO Guerrero will provide an easy to use web tool where anyone can upload photos and add text from the new It’s More Fun in the Philippines site. But in the meantime, here’s one way you can create your own “Philipp-FUN” memes.
Are you ready? Let’s go!
[Click on image for bigger size]
Apparently this is not a fake campaign. It’s blooming with awesomeness and controversy, I wasn’t too sure if it was indeed material from the DOT. But it is. This is a part of a series launched by the DOT and SMART and will be all over the place soon. To fully appreciate this ad, you need to see the fine print at the bottom:
** This value driven campaign promotes the Philippines to its own people, many of whom opt to travel abroad unaware of their country’s beauty. “Tara na” means let’s go.
As to whether I only need to pay PHP 4,050.00 for a round trip ticket, that I am not sure. But I guess that’s not the point, is it?
I also highly doubt its meant to belittle Thailand. For generations, Thailand has fast become a major backpacking route for Europeans as it is part of the banana pancake trail. This trail is a rite of passage for Europeans. How can we possibly compete with a backpacking tradition?
Maybe it’s time to start new traditions.
What a brazen ad. What a HUGE improvement from the previous failed campaigns. This one doesn’t speak softly. And it may even carry a big stick.
Net of it all, it’s brilliant. It’s viral. It’s controversial. I love it.