I made a quick trip to Cebu last week for the 3rd Student Marketing Congress in Cebu. More than 3,000 students (and my biggest crowd yet) can get a tad overwhelming. I was there to talk about effective websites but repurposed my talk to discuss blogging and content because well, it was really more fitting to a crowd of teenagers. That’s me with Boy Abunda, one of the other speakers on celebrity marketing.
I have never been this enamored with product packaging since the MacBook, but people do tell me that Amazon really does amazing things with their Kindle hardware line. I’ve never owned one before, till now. This was given to me as a token for speaking in the recent PRSP Congress (everyone agrees that this 2012 PR Congress was something else!). Before the Kindle, I had a Sony eReader and I have to admit although these two ebook readers do the same thing, there’s something about the Kindle that just makes books more appealing to read. No more used textbooks that pile up in the library.