This is an announcement I’ve been dying to make (and help break) today but yes folks, NBA 2010-2011 scoring champion Kevin Durant is SMART’s newest endorser for mobile broadband. It seems like a lot more was happening behind the scenes during the recent NBA-PBA exhibition game sponsored by SMART. The move to get Kevin Durant as SMART’s new endorser enforces SMART”s commitment to further push its mobile networks to HSPA+ and in the near future, LTE.
If you wish to know more, you can check out the newspapers today for the ad and full press release =)
Disclosure: I’m a consultant for SMART Communications.