Tag: Books
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The Digital Reading Revolution
The Internet had a lot to do with a relative slump in book sales and the subculture of bookworms and those searching for creative inspiration. The digital revolution started years ago and the world wide web offered information at the touch of a few buttons even with relatively slow download speeds at the start. Now,…
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Predictably Irrational: Perceived value with “bottomless” “unlimited” and “cheap”
I’m halfway through Predictably Irrational by Dan Ariely and I must say that this is my new marketing bible for observing the seemingly irrational behavior of consumers when certain buzz word concepts like “free,” “value added,” “extra” and “unlimited” are brought into the marketing copy. It’s a beautiful book — and if you’re the type…
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