I kept myself on a self-imposed non disclosure agreement until the news broke out. that Duncan Riley has left the (b5media) building. There were several signs that Duncan had left b5media before the announcement was made public. The most obvious one was that someone pointed out how his blog was no longer in the b5media channel blogroll. Even the interview with 1938 media with Duncan leaves us all wanting for more info as to where Duncan is off to.
It is sad to say goodbye to someone you’ve never actually met in person. In a private email exchange with Duncan after his departure from b5media, I thanked the guy tremendously for being my ticket to the professional blogging industry. I also found out from him that I was the very first blogger for b5media, when some others had come from Weblog Empire. How about that?
b5media, one of the networks I write for, is composed of a passionate group of bloggers who love to share their knowledge and experiences about the topics they love.
Seems vague when reading it but this is part of a world tour series to bring home a heterogeneous idea pool of content from different parts of the world. What makes content such a powerful tool isn’t the content per se, but the context of how content is disseminated given the region, culture and other influences (technology being a prime mover) is what makes content even more engaging. If content were a top, context is what gives it its spin.
So Shel goes to Europe and one day maybe Asia, specifically the Philippines. Shel, if you’re reading this here are some reasons why the Philippines is worth visiting (apart from the fact that we are an Asian tourist hub and several b5ers reside here):
Though I cannot quantify the quality of my one year stay with my cobloggers at b5media, the financial institutions have pegged it at $2 million USD. Of course, this invested money was meant to grow the business into something we vaguely describe to be totally awesome in the coming months.
Of course if it one thing we aren’t, we aren’t a dollar bill. We can’t please everyone and this is the reality of such things. We’ve been getting a lot of flack from 9rules as well as from Valleywag. But again, this is the blogosphere, and flack like this is expected.
On a personal level, our internal forums have been packed with replies after Jeremy announced his $2M birthday present. People have also asked me if this means that I’ll go full time pro. Well, the answer to that is still to be determined, but I assure you that going full time into problogging will have me consider more than just a capital infusion. A lot of it has to do with the learning experiences behind my job. So if going full time into this will help me grow professionally, then why not?
b5media has a lot of potential because of the people behind it. I would like to guess that the infusion will be used to grow and retain talent and find other creative means and ways of developing REACH. Of course, I could be wrong here but this seems like the logical step.
But enough of that now. It’s the weekend, and we’re still trying to overload our internal forums with rave spam. Hehe.
After reading Abe’s post on how the typhoon affected the Philippine blogosphere and stunted traffic, I checked up on my phone blog which I had added onto the PTB Project a few days prior to the storm. Turns out that because of the consistency of international traffic and the sudden downing of local traffic, Cellphone9 soared from a rank above 100 to Top 25.
This has made me realize the effects of REACH. When we start blogs, are we aware of the actual demographic of readership we will get? Part of the answer to this question has to do with the purpose of our blogs, in the same way that we ask ourselves if we are starting a business (profit oriented) or an advocacy (non profit).
On the other hand, does traffic really matter? I can have a blog on broad technology with so many readers as well as a blog on knitting with only a few readers. So how does one measure success? Putting these two blogs side by side, traffic should not be the golden mean of success.
In the magazine industry, success is measured when your publication hits its target demographic.