Tag: augmented reality

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Mostly Everything

**MIND BLOWN** Toys that come to life with your iPad: Hot Wheels, DC Universe, WWE, Monster High, etc

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You know, every time I walk into Datablitz these days I get more and more tempted to pick up a copy of Skylanders. If you go there often, every branch has a store display of ‘Skylanders’ action figures that are not only toys — but are also integral to the Skylanders video game. When you place an action figure onto a “Portal of Power” (which is simply a Bluetooth enabled NFC device) the character comes to life inside the game. So not only do you get a new character to play with in Skylanders, you also get a collectible toy.

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Categories
Mostly Everything

Topshop uses Microsoft Kinect as virtual fitting room

No it isn’t Topshop Philippines. This is in Russia. But the concept of an augmented reality fitting room should not be too hard to implement because one half of the concept is already there — the Kinect hardware! All you need to do is find someone to write the software. Because of the long lines in fitting rooms (mostly in stores for women — the men get the comfortable couches though!), shoppers can pass the time by fitting the latest collection in all it’s augmented glory. ANd it works for everything. Not just clothes. But bags, shoes, food …

Looking to spice up your next in-store campaign? This is worth exploring.