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Mostly Everything

Why advertising is vital for your small business

You know you have a great product or service that lots of people will love, but how do you get the word out there about your offering? And how can you convince others to give it a try?

Advertising has always played a major role in attracting new customers and getting repeated sales. However, getting your strategy spot on isn’t easy, and many business owners find themselves feeling disgruntled when their advertising efforts and spending don’t bring in more sales.

Categories
Mostly Everything

The World’s a Classroom

Certain university departments stipulate that a year, or at the least a semester, of study will be compulsory to qualification. The catalyst behind this caveat is clear: to broaden your mind, you first have to broaden your outlook, and there’s no better way to do this than to jet off to foreign climes. There are some things that simply can’t be taught from a book, some experiences which are better in the flesh. In travel, there has also been a subtle shift towards a slower, more immersive attitude, to stay longer in a destination longer to more fully benefit from the travel experience. From the artworks and buildings of Europe to the complexity of conversational Japanese, some lessons are best learned away from home.

world is a classroom

Architecture
When you’re studying abroad or at home, any student of an Architecture degree can benefit from visiting one of Europe’s cities for the weekend; whether it’s the grey stone facades of Edinburgh or the twisted, organic shapes of the Catalan capital Barcelona. However, extending your stay can make for an altogether more fulfilling experience, and spending a month, semester or an entire year abroad can go so far as to change your life. Europe has many, great, English-speaking architecture programs, whether you prefer to immerse yourself in the joyous modernism of Spain, or the crumbling, ghosting temples of Athens and Rome.

Languages
There’s no better way to grasp a language quickly than to be fully surrounded by its culture, environment, and its native speakers. Whether you’re learning your target foreign language to teach English to its speakers, or to cultivate an understanding of a different culture, jetting off to the country of its origins is the first step you can take towards gaining fluency. Hungarian or Japanese, Budapest or Tokyo, it’s likely your learning curve will skyrocket as soon as you have to navigate your way through a city of baffling street signs, and order from a menu every day.

Science and Nature
You can be an eco-warrior studying environmental science. You can be a naturalist hooked on zoology. Either way, you can learn a lot from visiting a new place. There are some amazing volunteering opportunities available to gap year students, and even conservation scholarships. Perhaps you want to spend time in Greece protecting leatherback turtles, muck out playful elephants in Thailand or track whales in the North Sea. Whatever your choice, you can experience real wildlife conservation while having the adventure of a lifetime.

History
Some places have humbling stories to tell. There are ancient civilizations like the crumbling mountaintop city of Machu Picchu in Peru and the pyramids of Giza. There are tales of enduring love, like that of the TajMahal, and there are tales of ageless, unceasing conflict. You might choose to trek the Great Wall of China, or to travel through the desert to Petra in Jordan, Indiana Jones-style. However you choose to journey back in time, you’ll be doing it in the sure knowledge that it will be improving your prospects for the future.
The adventure of travel is an adventure in learning. You experience the real world, taking lessons from it that perhaps no school can test you on, but which you can later apply in life itself.

Image by skippyjon, used under Creative Commons license.

Categories
Geek

iPhone 6 Plus Drop Test (FUNNY)

For those wondering, this is a dummy iPhone 6 Plus unit which we got from the store, alongside our real iPhone and iPhone Plus 6 units. Pam’s reaction: priceless!

Tips, an all-in-one iPhone manager for you to manage content on iPhone 6/6 plus.

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Geek

Manila Bulletin’s Hands On: iPhone 6 and iPhone 6 Plus

Art Samaniego, TechNews editor for Manila Bulletin — and myself — just got back from Hong Kong over the weekend to purchase the first units of iPhones. We were able to play with the iPhone 6 and 6 Plus. Here’s our 2AM hands on — we’re totally spent from a day of walking. Apologies with the background noise — those are LEGO bricks being stacked. HEHE!

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Mostly Everything

Organizing Your Professional and Personal Life

Does this sound familiar? You’re standing in the middle of the grocery store, staring into your cart and frantically trying to remember what else you have to buy. You know you should have made a list, but you got distracted by a client and suddenly, as you’re staring into the contents of your cart you gasp. You gasp because you suddenly remember that, even though you finished it way faster than you thought you would, you forgot to send that finished work project off to your boss before you left the office for the day…and you left your work phone in your desk.