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your blog is your marketing tool!

Before I continue, this post was based on two references which I’ve been reading and re-reading and re-re-reading:

Job hunting using your blog as a resume

“Making money because of your blog” as opposed to “Making money directly from your blog”

There is a demographically small and lucky bunch of people who know exactly what they want to write when they publish something online. The likes of authors, such as Butch Dalisay keep insightful and lenghty posts. Others bloggers seem to act like human news aggregators, compiling news of different topics together. Whatever the purpose may be, blogs and online pulishing are pretty much tangible pieces of work.

You know how authors always always seem to refer to that “last book I wrote” or how professor emmeriti always refer to that “dissertation i did?” The same can be said for blogging. For the aspiring joes like you and me, blogging can serve as a legit means of reference – so if your blog is public, you can actually put it on your resume for the entire world to see how you think, the stuff you’ve accomplished, and the network of readers you’ve built.

It’s like the little book you wrote which you can sell to the public. Except that with blogs, you’re constantly coming out with revised editions.

I guess this is what it means to self-market yourself in the digital age.

Photo taken from Stock Exchange

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Mostly Everything

NBA Obsessed

I always knew my brother Angelo was into basketball, particularly the NBA. But I didn’t know he was that obsessed with it.

Today, b5 launched a new blog entitled NBA Obsessed, a sports commentary blog on the intricacies of the NBA. As I was telling Aaron our channel editor, I wouldn’t have referred him if I knew he wasn’t obsessed with the sport.

He loves this game! Happy reading.

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Mostly Everything

Desperate Housewives the Video Game

Okay, hell just froze over. But you know what? I’m gonna play it!

In the game, players take on the role of a new Wisteria Lane housewife, who can uncover or create new scandals on the seemingly idyllic street where the show takes place.

[Read more here]

Afterwards, I’ll prolly settle for a New Jersey Hair Transplant.

i used to write poetry

During my “Sunday alone time” I accidentally uncovered some of the poetry I used to write back in college. I’m not sure if I actually posted some of in my old blog so pardon my French if I indulge myself in a memory of what I used to do.

Like a Lover

If you sing to me
Like a lover in love,
If you bathe my tears with tears;
If you, like a lover, soften my blows
Against today’s winter
And kiss me like spring –
Be it a caress of feather
Or a sorrowful weather.
Dream with me in a slow dance of Time.
Love me forever, in one
Scarlet embrace, and kiss me, dear, with
An undressed heart,
And a wet teardrop
That finds way through a river’s face,
Like a lover in love.

– jayvee fernandez

I wrote this for someone I used to like in college. It never became us but we watched three movies together, had one dinner date and I remember calling her once when she moved to the States. And no, we never kissed. I remember we held hands once, but we were both pasmado. Hehe.

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Mostly Everything

m|PH is sizzling this April

magazine featuring Phoem Baranda with a swimsuit. There’s an ongoing discussion in the advertising and magazine industry (mostly in the latter) of how putting sexy women on the cover becomes an effective marketing tool to sell. This comes from the notion that the largest demographic of mag readers are male.

Apparently, this formula seems to work because some statistics show that putting women in the cover of magazines contribute to better sales. The formula goes:

Increase in women’s cleavage = Increase in sales

The general question therefore is does sex really sell?

Though it may be a sweeping generalization, there actually may be a direct relationship between putting a an outrightly sensual image of a woman on the front cover of a magazine. However, my boss did once say that if this were the case, then why are the top five magazines in the world not sexy mags? Though there may be some differences, here are the top five mags according to the Chicago Tribune:

1. WIRED
2. Real Simple
3. The Economist
4. Cook’s Illustrated
5. Esquire (perhaps the “sexiest” you can get among the 5)

Other magazines that made it to the “top 5” survey include Wytch (a children’s mag), Reader’s Digest, TIME, and Men’s Health. Where is FHM? Where is Playboy?

But consider this point:

Outside creative director Hannah McCaughey says artistic inspiration rather than newsstand calculation is responsible for her magazine’s recent spate of scantily clad covers.

“We always meant to shoot [Carlson] with the garden variety rock climbing clothes on but … I was worried I’d come back with super bland film,” McCaughey says. “For whatever reason it just felt so pedestrian and not like a cover should feel. The