PR Tips for the Philippine agencies

I sideline as a PR connoseur. Hah!

In truth, I’ve attended about a hundred PR events, big and small since the year 2003. Here are some tips I offer PR agencies when organizing events for the press, especially for the tightly knit technology industry:

Lose the hard copy but never the soft copy
People in PR should understand that the press do not live in the dark ages, where a hard copy of a product press release goes into a drawing board to be cut apart and pasted to fit a magazine page. Though it may sound too basic to even mention, PR material should always have an accompanying digital format available.

Never hold an event before 11:00 AM
I’ve talked to several people in the publishing industry and they say that their typical day begins at around 11:00 AM. Journalists and print media people usually begin their day late because they have been up the previous night covering the breaking news.

For the rainy season, umbrellas are useful for giveaways. Do not give them out during summer.
This one is self explanatory.

Know what’s out there
If you have friends in the press or with other competing brands, ask around if they have product launches on that same day. By hierarcy, Apple product launches are usually top priority.

Categories
Mostly Everything

HP Officejet 4355 All-in-One Printer

hp quickjet 4355.jpg

I’ve survived without a printer at home for almost two years. It may seem odd, since I belong to the publishing industry. If ever I needed to print something, there was always Station 168 right outside my village or I’d bug my neighbor. Of course, that would be really embarassing in the long run.

So last week I decided to buy a printer, but I went as far as buying a complete mini office suite. If you’re looking for an affordable All-in-One solution, I’d highly recommend the HP Officejet 4355 for the following reasons:

  • It is a complete All-in-One scanner, copier, printer, fax machine
  • It is dirt cheap at around P6,000.00
  • It is very compact, looking more fax-centric than printer-centric
  • It is very easy to use. I was able to work it without the manual and CD because the dealer forgot to include it (I’ll have to make time to go back to Accent Micro in SM Mall of Asia this week)

    • One of the downsides though is that I still won’t be able to photocopy my face since the copier uses a roll feed method. Darn. But for P6k, this is a good price. In terms of affordability, the next cheapest is about P4,000 but does not include a fax component. For two thousand more, why not?

    BURN BABY BURN!

    Our music magazine, BURN is hosting a really cool mag launch concert this September 28 2006. Everyone is invited! We recently launched the BURN website as part of the new corporate blog network of Hinge-Inquirer Publications.

    BURN BABY POSTER.jpg

    Wow, a corporate blog network here in the Philippines? Interesting ain’t it? More on this in the next few days. In the meantime, click on the poster to see who’s playing! What I love about this magazine is that it takes a step back in the music scene and features all possible genres in the local scene, from jazz, to funk, rock, pop, to “indie” — if you may call that a genre. Burn is the “music mag for everyone!”

    The BlogCon 2006 Podcast

    We’re doing a short program for the BlogCon 2006 event this coming Monday. If you are interested in attending, do sign up here. It is free and sure to be a fun event.

    I’ll be bringing my studio quality microphone which I borrowed from HIT Studio’s Vic Icasas. I want to see how well the microphone picks up a room of more than 40 bloggers.

    There will be a wireless connection available during the event so feel free to bring your WiFi also. There will also be a short program durng the event. More on this later.

    Categories
    Mostly Everything

    Are you a Big Fish?

    I got this fun link from Yuga.


    Certified Backlinks.
    Site Class:Are you a Big Fish?

    Okay okay I cheated. I brought in the big guns after seeing how badly this personal blog of mine did. After much deliberation, I’ve also added the Pinoy Top Blogs code to my cellphone blog.