Jayvee Fernandez is a tech enthusiast, Digital Manager, and Technology Editor for The Philippine STAR.
He is also an EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.
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So I finished a book while waiting in the book store …
Alright i’m such a geek. While waiting for a friend at Fully Booked at the Bonifacio High Street, I was actually able to finish Seth Godin’s The Dip lying around the third floor business section. The Dip, a book I fondly call “the little book that quit” is a short (80 pages!) and tiny little…
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Bikini Female on Front Cover: Tatooed on Advertiser Mind?
not a bikini, but you get the drift … I was having a beer with a friend who works for a well known consumer technology company and we were talking about how having a bikini clad female on the front cover of a Philippine publication can be a deal breaker or a deal maker for…
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The Narrow River of Content
Winthrop Yu, former head honcho of PC Magazine Philippines led me to this Forbes piece on how specialist blogs are stealing rich advertising from tech media – and I don’t just mean traditional tech publications, but their online counterparts also. In other words, if I were an advertiser, I’d actually see more value in putting…
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Blogger Down!
So it finally hit me. The GTalk banter of CJ telling me to go to sleep were all unheeded as she would see me online at 3PM her time, which is about 12 hours in time zone difference. Repeated late nights online and the preference to walk around the city (instead of taking a cab)…
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Coming Soon: Yoga on the Nintendo Wii
Been reading a lot about the upcoming peripherals for the Wii. One such interesting product is the Wii Fit peripheral that converts your Nintendo Wii into a personal trainer. Gamespot reports: As we saw with the Reggie, you can’t play Wii Fit without first letting the game calculate your BMI. This figure is apparently a…
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T9 Advocacy: “We’ve lost one generation to TXT Speak”
[display_podcast] I was able to interview T9’s Marketing guy, James Young last week. For those unfamiliar, T9 is the company behind the “predictive text” software we see in most Nokia, Sony Ericsson, Windows Mobile and Motorola phones: A campaign is being launched in the South East Asia region to address the alarming rate of elementary…
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Blogger Breakfast at Portico, Serendra
Yesterday morning, I brought my family to a mini breakfast meet up with Dine, Noemi, their husbands and Chats. My mother was quickly assimilated into the group and boring talk about child rearing and childbirth were brought up. The small meet was held at Portico, at Serendra by invitation of the marketing group of Chateau.
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Afterthoughts on Making Wii Wii
Kirby, veteran (and cutest) fighter from Super Smash Brothers photo c/o SSBB website This post is more than a year late. With the Nintendo Wii becoming yesterday’s news, the iPhone is now the news breaker as the dawn of a new technology revolution has begun. I’d like to dedicate this post to write a bit…
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P45,000.00
I’m going to make an educated assumption that SM Hypermarket / Taste Asia spent no more than P300.00 per head for the Taste Asia Blogger Meet. Factor in the 150 guests and we come up with a magic figure of P45,000.00 for the food. What can P45,000.00 buy in terms of advertising? It can buy…
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SM Hypermarket: Business Blogging Booming?
The SM Group of Companies has always been, in my opinion, one of the more traditional and conservative corporate institutions to have inculcated itself as a strong part of Philippine culture and mass consumerism. Which is why I was surprised to have been invited as a resource speaker a few weeks ago to help shed…