Jayvee Fernandez is a tech enthusiast, Digital Manager, and Technology Editor for The Philippine STAR.
He is also an EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.
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How to increase the chance of getting a Press Release published
In the communications industry, advertising in magazines is one effective means of getting your message across. Placing a one page advertisment on the right newspaper or magazine can most probably get the message to your target demographic. However, there is always a back door to getting published without having to pay a cent. Welcome to…
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Blogs as Tools for Nation Building
Although the term is widely used, I must give credit to Joey Climaco for lobbying the term nation building whenever we dialogue about advocacy campaigns. Back in June, I volunteered my time with the Coca Cola Foundation for a project that made use of blogs as tools for documenting effective ways to help save the…
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Morph: Helping tech entrepreneurs in more ways than one
Last month, Winston Damarillo launched yet another company called Morph (their website is a neat www.mor.ph domain hack), which is described to be a “SaaS accelerator” for entrepreneurs. Morph is a Software as a Service (SaaS) marketplace company. We are engaged in every aspect of the SaaS industry. Our business portfolio includes subscriber-supported web services,…
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Price drop for remaining stocks of Apple iPods
This is just a heads up – the old iPod models are selling like hotcakes in the Philippines. To give you an idea of the price drops, iStudio prices point to P12,900.00 for the 30GB iPod and P18,xxx.xx for the 80GB model. This is a huge steal for consumers who have been wanting to buy…
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Survey says: Women don’t like pink gadgets!!!!
I wonder what Pink SEO and Geek Girl Manila have to say about this article: Hardware Widow Advertising agency Saatchi & Saatchi has put down in black and white what plenty of women around here have been thinking for ages: we want technology but we don’t want it coloured pink or encrusted with fake gemstones.…
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Tobey Maguire as Rick Hunter? Oh no.
Swinging from his role as Peter Parker, Tobey Maguire is set to play one of the main characters in the upcoming live action version of Robotech. Now hold it right there. Tobey Maguire as Rick Hunter (Ichijyo Hikaru in the Japanese Macross version)? I make this assumption as Maguire can’t possibly portray Roy Fokker or…
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What I have written, I have written
The following events take place within the last six months. A public relations agency called me up after I posted a review of their client’s product x. The account executive was a little careful with the words coming out of her mouth and she was asking if I could “improve on what I wrote.” I…
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How to do a soft sell for a product
This video came out about a year ago as an advocacy campaign to promote Philippine tourism. As it is the dawn of the “ber” months and the holidays are fast approaching, I’d like to encourage the foreign readers of this little blog to visit my lovely country for the holidays. The beaches and food are…
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Does Mark Verzo stand a chance?
This page requires a higher version browserFor the latest Philippine news stories and videos, visit GMANews.TV UPDATE: The Warrior Lawyer has some insight on the legalities of the issue at hand. Shocking news yesterday, as Mark Verzo, the guy behind the infamous Boy Bastos series of websites was apprehended by authorities under the charge of…
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Revenge is best served with a touch screen.
I knew it! I don’t know how it felt for those who bought non-working iPhones to have Apple slap them in the face. Sure, you may say, they all work now because of some unlocking mechanism but knowing Apple, the price to pay for having an iPhone in Asia is high – about 0 higher…