Author: Jayvee Fernandez
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Coke Light vs. Coke Zero: A Taste Feedback?
Coke Zero was launched last week with a really huge event at the Fort. My cousin who was one of the agency guys in charge of the event tells me that it is a way for Coke to compete with Pepsi Max, and to get a larger demographic of male “no sugar” Coke drinkers. Statistics…
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43rd Anvil Awards Afterthoughts: Experience Philippines
I am lucky to have been a involved as a juror for the 43th Anvil Awards. As one of the judges of the Interactive Media category I was able to have a rare glimpse into the current state of Philippine public relations and marketing campaigns, specifically in the Online Tools of PR division. This is…
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Angkor Wat, Cambodia Take Two! (Vietnam Included in set!)
Last year I posted something (wait let me find it …. here it is!) about wanting to go to Cambodia with friends who could make time out for a few days to see Angkor Wat, shoot it, and go home. Despite my being out of Manila for several times last year, I wasn’t able to…
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Eating my words — Valentine’s Day Gift from Dad!
Remember how my dad gave me his entire Cokin creative filter collection almost a year ago? Well, for Valentine’s he went over the top by giving me a little bit more of his hobby. But first, let me eat my words. Despite the technical support supremacy of Canon, if all things were constant, I’d opt…
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In vitae memoriam
The family has been quite busy with our grandma’s funeral preparations. One thing that my cousins realized is that it was a little difficult finding a lot of stock photos of her. We’d have to segregate everything from the seven children’s families, scan them and then push them all to iPhoto for a themed slideshow.…
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Mommy Darling
EDIT 2: Photos of the last mass and burial rites are here for family and friends to view. Those close to the Fernandez and Javellana side of my family have always considered my grandmother “Mommy Darling” to be larger than life. She has always been the epitome of grace and art and an inspiration to…
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Yaya Remy and other stories of interest 🙂
Eli, Yapi’s sister has written a short and entertaining piece on Yaya Remy. This was in retroaction to her sister winning RJ Ledesma’s Lies My Yaya Should Have Told Me contest. You can check out Yapi’s blog for the account. Noemi, together with Blog and Soul has organized a Blogging Ethics and Libel Law forum…
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Pass on readership and the new media business?
In the publishing industry, magazines and newspapers use this thing called “pass on readership” to identify the perceived number of times a single copy of their publication is ready by different eyes. This is usually determined by random phone interviews, survey questions and household demographics such as looking at the average size of a Filipino…
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A Big Congratulations!
The caption says: Noemi Lardizabal-Dado and Butch Dado said their vows and made it clear on Facebook. They’re married. I got a pleasant surprise today in my Facebook feed. Congratulations to Butch and Noemi for tying the knot! We’re all happy for the two of you and I’m sure that all your online friends wish…
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Contest Winner for ‘Lies My Yaya Should Have Told Me’
Congratulations to Yapi for her winning entry to RJ Ledesma’s book launch contest! She wins a free copy of RJ’s new book, ‘Lies My Yaya Should Have Told Me.’ Since Yapi is currently in China I received the prize on her behalf and will figure out a way to get it to her. If I…
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