Jayvee Fernandez
Jayvee Fernandez
@jayveeabuggedlife@abuggedlife.com

Jayvee Fernandez is a tech enthusiast, Digital Manager, and Technology Editor for The Philippine STAR.

He is also an EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

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  • Geek Lust Summarized in Paper

    This is the summation of all my fetishes, rolled neatly into several signatures of paper. J.J. Abrams is guest editor for WIRED Magazine for May ’09. Abrams, famed for Lost and Fringe and the upcoming Star Trek reboot brings in the theme of MYSTERY: Think back, for example, to how we used to buy music.…

  • 5 good reasons to join Sandbox

    I’ve written about it before, but here’s a more itemized post what I found most interesting with the Sandbox project. These are ultimately the reasons why I immediately signed up for the project when it was presented as a mere concept just a few months ago. 1. Your friends are most probably already there When…

  • Three Thoughts on Personal Branding Online

    I’d like to share three short pieces I wrote as a regular contributor for Performancing. What ties the three together are really just my thoughts on personal branding online and marketing yourself. The first is a short brain fart on determining what type of blogger you are based on how much information you are willing…

  • Sandbox: The Social that’s Local

    Back in January I worked on a project to pre-launch a rather ubiquitous idea called Sandbox. Well I wasn’t alone. There were hundreds of other Internet personalities, influencers and media practitioners in the Philippines involved in the beta testing phase, which is, to my knowledge the biggest crowd sourced activity ever orchestrated in the local…

  • Open Water Dive Certification Week I: Dive and Trek, Anilao

    Henderson Gold Core What a weekend! I’m in the process of completing my open water diving certification under PADI (yay a blog!). I’ve always wanted to launch into the deep, so now that I have the time and a little more savings, I decided to invest slowly in dives. I dragged Juned into taking lessons…

  • Lakawon Island Photos with the Lumix LX3

    We spent most of Black Saturday in Lakawon Island. I was so glad to finally have a huge burden off my shoulder — literally — as I would usually take my SLR for field trips. I recently caved in and acquired a Panasonic Lumix LX3. The Summicron Leica lens is amazing: it’s quite hard to…

  • The Talisay Ruins: My Ancestral Home

    Finding the words to describe a piece of history that defines your roots isn’t an easy thing to write about. Believe me, I’ve slaved over a blank screen with my cursor blinking impatiently, urging me to write down words. And I guess there really is no better way to talk about the Talisay Ruins in…

  • Tisha Silang on UNO Magazine April 2009

    If you’re sensitive to branding, you may have noticed a transition from the old UNO design. Of course, this isn’t final but a rebranding isn’t an overnight process but a lot of the new things are starting to take form in April’s issue with Tisha Silang on the cover. Inside we also have Cesca Litton…

  • “We get it, but the key decision makers don’t”

    If you belong to an ad agency, you’ve probably heard this before — young guns get the whole new media, social marketing, web 2.0 bit (argh, so many buzz words!) but at the end of the day we always defer to the higher authority of clients who have decision makers who do not understand Internet…

  • LG Renoir KC910 in the Philippines will retail for P25,500

    The new LG Renoir is impressive. It may not be an Apple iPhone or a Nokia, but it represents a lot of hope into the future of LG as a phone manufacturer. The KC910 is a full touch screen phone with no keypad whatsoever. It resembles much of an iPhone front, more so with the…