Remember my post a few days ago about the mystery blog being sold for at least $40,000? Well it turns out (much to my surprise) that this mystery blog is …
The Blog Herald written by Duncan Riley.
The current high bids are 60K, 65K and 72K. The private auction will be ending today sometime, after which we’ll get down to the business of sorting out the transaction. Once that’s all done, we’ll be announcing the winner at whatever time works best for the winner.
The current high bidders are all looking at the blog as a brand / profile investment more than a pure cash investment. After all, 36 times monthly revenues is a fairly high multiple for any site, even if it experiences 10% growth every month (as Blog Herald does) and could earn more. At 72K, it would likely take someone about a year to earn it back with a redesign and with the growth it’s experiencing.
Read at Ensight
On a more personal note, it was through Duncan that I found out about Jeremy and b5. And on an even more personal note, I should be really nice to Duncan because he’s the guy who sends the cheques over.
But seriously, nice one Duncan! This is a huge step for him when he decided to go full time pro.
