To anyone who can help this young man find the name of the girl he was sitting beside during my talk on Internet Romance, it will help reinforce my point that love is indeed beautiful.
Good luck 🙂
Three weeks ago, I was lent a BlackBerry Storm to try out. This had been the fourth ever BlackBerry device I had used since 2003. They’ve definitely gone a long way since the first batch of ‘berries. The phones were a reflection of the company — although they took pride in claiming the best data compression technology for phones even way back, their phones were not attractive enough. That changed with the Pearl series, opening up BlackBerry into the B to C market.
I’m happy that RIM’s presence in the Philippines has upgraded itself into a more intimate level. Back then, any semblance of RIM or the Blackberry had to come from the corporate marketing arm of telcos Globe and SMART. Warranty took forever because the items had to be shipped to Canada. Case in point: my Blackberry Pearl is still under the care of SMART’s Infinity guys and it’s been roughly 2 years since I last saw it. So I was really curious to know what the deal was with RIM coming to the Philippines. My guesses were:
I wrote this two years ago. Pinoy bloggers were slowly becoming mainstream. There wasn’t much going on in terms of these ‘blog events.’ Everyone was excited. Thank You Day was big. I must admit, though it was certainly a below the line event built by Kraft (Toblerone), the message was strong.
My friend Knox attended a talk the other week — the name of the speaker slips my mind. Some foreign dude. He was there to inspire creatives and talked about his portfolio. One particular instance struck her, and as told to me — sometimes we don’t have to think up of the most creative or complex campaigns. Sometimes — most of the time — the simplest things are the most powerful. I guess this is where Thank You Day stands.
It was sad that the efforts for 2008 were not as grand. They put up a digital wall somewhere and had people submit messages, videos and other creative machinations all trying to find ways to say Thank You. Thank You for well, an assortment of things.
It’s 2009 now and October 20 is up and coming. I find it a little funny how we only get to mobilize about 2 months prior to a big event. I guess this is how the nature of a campaign works. Prepare for 2 months. Execute. End. Post evaluate. I always thought advocacy had no deadline. No end. The cause is just supposed to keep on going.
But you know what? I guess we need to make the most out of what we’re given. They asked me to help out once again, as I did in 2007 and 2008 but this time I’m helping manage their Facebook page, and it should be fun. After all I’m giving away stuff. I specifically requested that I give away stuff.
In the words of Gerry “Komikero” Alanguilan, “I strongly suggest that no one “suggest” I become a fan of anything or anyone. It’s not something you ASK for.” . So which is why I’m not going to spam your inbox asking you join the Thank You Day fan page or http://bit.ly/thankyouday. If you believe in it, the link is above 🙂
For the first week I’m giving out 5 bags of Toblerone minis to people who share a little something about what they are thankful for. It’s easy. It’s basically writing on the Facebook wall, and that gives you a raffle. I pick the 5 winners at the end of the week. It’s random, so please, leave a lot. We’ll be doing this every week, and the prizes, as I am told get bigger and bigger. You’ll need to pick up the prize though in their marketing office, in Makati.
So that’s it really. I hope you join. I hope you join because you think it matters. Or if you really like chocolates. Have you tried melting a Toblerone bar into fondue? It’s good.
Hey, thanks. 🙂
Congratulations to Didi Tiu for winning the most off raffle I’ve ever done in my life! 🙂 I’ll email you the details so you can claim the prize from Rosie. Yay! Congratulations. What a perfect gift for the newlywed! 🙂
The video was made using Screenflow for Mac 🙂
This event is dappled in awesomeness. We’re trying something new this year — a live stream coverage of the event over the Internet courtesy of Flippish. If you’re expecting fixed point webcam quality work with a 30 second delay, well we’re out to prove you wrong. The live coverage has similar production value as on television, except that everything will be streamed via a dedicated line over the Internet. For those who will be unable to join us on that day, the live stream is actually the best way to follow the awards night.