Kirby, veteran (and cutest) fighter from Super Smash Brothers
photo c/o SSBB website
This post is more than a year late. With the Nintendo Wii becoming yesterday’s news, the iPhone is now the news breaker as the dawn of a new technology revolution has begun.
I’d like to dedicate this post to write a bit about my hands on experiences as a Nintendo Wii owner and using it in the Philippines, especially in terms of some epiphanies in the price myth:
I’m going to make an educated assumption that SM Hypermarket / Taste Asia spent no more than P300.00 per head for the Taste Asia Blogger Meet. Factor in the 150 guests and we come up with a magic figure of P45,000.00 for the food.
What can P45,000.00 buy in terms of advertising?
Or it can be used to revive a product using not so traditional marketing. Taste Asia had been refurbished with air conditioning, wireless Internet and flat screen televisions.
It dispels the notion that marketing people look ONLY at demographics. Frankly, traditional marketers don’t really look at content, because they don’t have time to do this. The line “I don’t care about your content — what I care about is guaranteeing me 500,000 impressions.” is fairly common in traditional advertising. In this case however, the “less is more” principle pays more attention to the credibility and experiential writings of people who came and enjoyed the event and wrote about it online.
It may be safe to say that pass on readership for one magazine could lie in the one hundred thousand — and that’s pushing it. That’s a little bit over P45,000.00. Think of how many bloggers it takes to generate a hundred thousand visitors in a month. The surprising answer is … one or two really good ones.
So is it actually cheaper to do online campaigns, or is my logic completely flawed?
The SM Group of Companies has always been, in my opinion, one of the more traditional and conservative corporate institutions to have inculcated itself as a strong part of Philippine culture and mass consumerism. Which is why I was surprised to have been invited as a resource speaker a few weeks ago to help shed some light to the Hypermarket staff on the business aspect of blogging. Sounds crazy right?
Here was my proposition: SM doesn’t need to concern itself much with online marketing as they don’t have any “controversial” products and services such as broadband Internet service that tend to lean towards more colorful discussion online.
So why bother?
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I have known Mike Leano to some capacity as a fellow gamer, gaming journo (he is a member of AGJA which was founded by Joey Alarilla) as well as a behind the scenes guy in doing market research for the local video games industry. He’s quite a fun character who I bump into the oddest places.
Mike takes over as the third heir to the throne of channel editor for the b5media Video Games Channel. The announcement was made moments ago in the b5media forums and Mike has formally accepted this title.
Congratulations Mike, you’re such a geek!