Categories
Mostly Everything

T9 Advocacy: “We’ve lost one generation to TXT Speak”

mr_young_t9.jpg

[display_podcast]

I was able to interview T9’s Marketing guy, James Young last week. For those unfamiliar, T9 is the company behind the “predictive text” software we see in most Nokia, Sony Ericsson, Windows Mobile and Motorola phones:

A campaign is being launched in the South East Asia region to address the alarming rate of elementary school kids who have succumbed to the pangs of “text speak.” Abbreviated words like “tnx”, “go der” or “w8″ have been appearing in elementary school essays and the worst thing about it is that a good number of these children don’t see anything wrong with it.

The campaign is currently ongoing, albeit silently. Wizard of Ads, the events company behind T9 development company Tegic, is helping create noise about the growing concern of “txt speak” to the younger generation. I’m only familiar with De La Salle University in Taft as one of the schools that supports this campaign.

As a parent, sibling and blogger, how much concern do you think this merits? Rico narrates the following experience:

My sister’s friend, who used to teach in High School, said that her students were using text speak in essays. And this was more than four years ago!

This should be a true concern, because I believe that properly spelling out words facilitates meaningful written communication. The problem with text speak is that it encourages lazy writing, in the sense that someone uses it to convey a message with as little effort as possible.

That’s understandable in today’s fast-paced world, but can we expect people who can’t even bother with proper spelling to express themselves properly through writing? What a waste if this was the case!

Are we unconsciously raising a generation that cannot spell right, because of a mobile phone?

[Download the advocacy brief]

Categories
Mostly Everything

Blogger Breakfast at Portico, Serendra

bread_pudding2.JPG

Yesterday morning, I brought my family to a mini breakfast meet up with Dine, Noemi, their husbands and Chats. My mother was quickly assimilated into the group and boring talk about child rearing and childbirth were brought up. The small meet was held at Portico, at Serendra by invitation of the marketing group of Chateau.

Categories
Mostly Everything

Afterthoughts on Making Wii Wii

kirby.jpg
Kirby, veteran (and cutest) fighter from Super Smash Brothers
photo c/o SSBB website

This post is more than a year late. With the Nintendo Wii becoming yesterday’s news, the iPhone is now the news breaker as the dawn of a new technology revolution has begun.

I’d like to dedicate this post to write a bit about my hands on experiences as a Nintendo Wii owner and using it in the Philippines, especially in terms of some epiphanies in the price myth:

Categories
Mostly Everything

P45,000.00

I’m going to make an educated assumption that SM Hypermarket / Taste Asia spent no more than P300.00 per head for the Taste Asia Blogger Meet. Factor in the 150 guests and we come up with a magic figure of P45,000.00 for the food.

What can P45,000.00 buy in terms of advertising?

  • It can buy a half page or a full page advertisment in a commercial publication
  • It can barely pay for a 30 second spot in a TV ad or radio ad
  • It is the overpriced talent fee of a nobody endorsing a product

Or it can be used to revive a product using not so traditional marketing. Taste Asia had been refurbished with air conditioning, wireless Internet and flat screen televisions.

It dispels the notion that marketing people look ONLY at demographics. Frankly, traditional marketers don’t really look at content, because they don’t have time to do this. The line “I don’t care about your content — what I care about is guaranteeing me 500,000 impressions.” is fairly common in traditional advertising. In this case however, the “less is more” principle pays more attention to the credibility and experiential writings of people who came and enjoyed the event and wrote about it online.

It may be safe to say that pass on readership for one magazine could lie in the one hundred thousand — and that’s pushing it. That’s a little bit over P45,000.00. Think of how many bloggers it takes to generate a hundred thousand visitors in a month. The surprising answer is … one or two really good ones.

So is it actually cheaper to do online campaigns, or is my logic completely flawed?

Categories
Mostly Everything

SM Hypermarket: Business Blogging Booming?

smhypermarket.jpg

The SM Group of Companies has always been, in my opinion, one of the more traditional and conservative corporate institutions to have inculcated itself as a strong part of Philippine culture and mass consumerism. Which is why I was surprised to have been invited as a resource speaker a few weeks ago to help shed some light to the Hypermarket staff on the business aspect of blogging. Sounds crazy right?

Here was my proposition: SM doesn’t need to concern itself much with online marketing as they don’t have any “controversial” products and services such as broadband Internet service that tend to lean towards more colorful discussion online.

So why bother?