Will blog advertising ever get saturated?

This was the question posed to me in an interview for Filipinas Magazine by Yvette Tan.

My short answer was no it won’t – just look at the magazine industry. In fact, advertising in the print industry is a bit trickier with viewed ads because consumers have to buy or subscribe to the magazine first before ad placements are viewed. With online ads, all you need to do is type in the URL and voila! Instant product placement.

I’m not one to claim that print is dead or even dying (although I did blurt this out during a strategy planning session which caused the room to laugh out loud) but in the same way that magazines are becoming more and more niched, the demographic becomes more targeted – same thing with blogs and online forums.

So there. It’s not about blog advertising being saturated. It is about consumers evolving into smaller and more concentrated groups, thus allowing advertisers to pinpoint where the conversation is going on.