Several months ago I wrote a post that explored the statement “sex sells” in commercial print publications. Though it may be true that “sex does sell” I also clarified that “so does other things.” Here is an excerpt:
So when is it okay to put a “sexy†lady on the front cover? The guideline we live by, at least here where I work, is that everything should be in context. Phoem is wearing a sexy (but elegant) swimsuit because it’s summer. She’s holding an Olympus mju series camera, known to be an all-weather resistant model. Hence, she took it out to the beach.
I will now add that a Google-friendly babe on the front cover will no doubt increase your traffic by a lot. People searching for her over the Internet will no doubt be led towards your site at one point in their search results.



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