your blog is your marketing tool!

Before I continue, this post was based on two references which I’ve been reading and re-reading and re-re-reading:

Job hunting using your blog as a resume

“Making money because of your blog” as opposed to “Making money directly from your blog”

There is a demographically small and lucky bunch of people who know exactly what they want to write when they publish something online. The likes of authors, such as Butch Dalisay keep insightful and lenghty posts. Others bloggers seem to act like human news aggregators, compiling news of different topics together. Whatever the purpose may be, blogs and online pulishing are pretty much tangible pieces of work.

You know how authors always always seem to refer to that “last book I wrote” or how professor emmeriti always refer to that “dissertation i did?” The same can be said for blogging. For the aspiring joes like you and me, blogging can serve as a legit means of reference – so if your blog is public, you can actually put it on your resume for the entire world to see how you think, the stuff you’ve accomplished, and the network of readers you’ve built.

It’s like the little book you wrote which you can sell to the public. Except that with blogs, you’re constantly coming out with revised editions.

I guess this is what it means to self-market yourself in the digital age.

Photo taken from Stock Exchange