Facebook announces free or discounted messaging services, SMART Communications sole PH telco in program

OK everything’s happening so fast so I decided to just post it in full here. I got this from Nick of SMART not via a press release but, well, via Facebook. Touche? Note: Globe and SUN Cellular are not part of this promo. The details are not final as SMART is still in the finishing … Continue reading Facebook announces free or discounted messaging services, SMART Communications sole PH telco in program

Predictably Irrational: Perceived value with “bottomless” “unlimited” and “cheap”

I’m halfway through Predictably Irrational by Dan Ariely and I must say that this is my new marketing bible for observing the seemingly irrational behavior of consumers when certain buzz word concepts like “free,” “value added,” “extra” and “unlimited” are brought into the marketing copy. It’s a beautiful book — and if you’re the type … Continue reading Predictably Irrational: Perceived value with “bottomless” “unlimited” and “cheap”