Predictably Irrational: Perceived value with “bottomless” “unlimited” and “cheap”

I’m halfway through Predictably Irrational by Dan Ariely and I must say that this is my new marketing bible for observing the seemingly irrational behavior of consumers when certain buzz word concepts like “free,” “value added,” “extra” and “unlimited” are brought into the marketing copy. It’s a beautiful book — and if you’re the type … Continue reading Predictably Irrational: Perceived value with “bottomless” “unlimited” and “cheap”