Tag: Inquirer

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Wrapping Up 2007 in Technology

Technology in 2007

For those of you bored in the office wondering why you’re still reporting to work at this odd time of the year, do grab a copy of the Philippine Daily Inquirer from Manong Guard and turn to the 2bu! section. I have a piece there that wraps up the highlights of technology in 2007. Consumer technology mostly, as it’s rather difficult to mention everything that happens in the entire industry. I focused more on how core competencies are shifting – Microsoft sucks at operating systems and does well in gaming for instance, as well as how the “elite” are now going mainstream with the aggressive move of Apple into consumer technology.

That’s all folks!

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Mostly Everything

My 2007 in Photos (Part II)

Clam Seeding

Hamilo Coast Clam Seeding with the WWF. The giant clams are building blocks to the ecosystem in the same way that you need trees for forests to prosper.

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Dad joins the blogosphere!

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It is with great pride I announce my father’s joining INQUIRER.net’s stable of blogs. He wrote an old column several years back titled “Beyond Bottom Lines” for the a national broadsheet as well as an alternating column for FINEX. “Beyond” the bottom line of course refers to the things that businesses tend to overlook which include corporate social responsibility, sustainable development, education and training, stakeholder mapping and development management. These, and many other endeavors of NGOs working with corporations and *shudder* government are proof that business is really, Not Just for Profit.

This is the breaking news announcement for Not Just for Profit. My father “Digoy” will be writing regularly together with a few guest bloggers from the INQUIRER family.

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Free tickets and a ‘Thank You’ to my readers!

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True Faith belting it out. A glimpse of what’s in store on October 20

Some bloggers are giving away tickets for the Toblerone Thank You Day concert at the Mall of Asia. I recently wrote about how October 20 has been declared National Thank You Day, with Manila being the Thank You capital in the Philippines.

I have 300 tickets to the concert this coming October 20 at the Mall of Asia. Bands include (but are not limited to) Cynthia Alexander, Reggae Mistress, Stone Free, Salindiwa, Mozzie and The Dawn!

To claim your free ticket, all you need to do is leave a comment expressing your desire to come. As an added bonus, Toblerone will be giving a special prize to the commenter who posts the most creative way of saying THANK YOU 🙂

After you have left a comment, you will be contacted by Alma. If you wish to reach her to claim your tickets ahead of time, you may do so by texting her at 09175344624 or emailing thankyoudayphilippines at gmail dot com. See you there!

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How to increase the chance of getting a Press Release published

In the communications industry, advertising in magazines is one effective means of getting your message across. Placing a one page advertisment on the right newspaper or magazine can most probably get the message to your target demographic. However, there is always a back door to getting published without having to pay a cent. Welcome to the strategy known as the press release – a means to get your message through without having to pay P100,000.00 for an ad space.

I was part of a panel last week at the “PR Rocks” PRSP Summit together with Ms. Pennie Azarcon-dela Cruz of Sunday Inquirer Magazine and Jones Campos of Globe Corporate PR. We discussed the Malu Fernandez controversy from an editorial perspective, corporate transparency to consumers, and tips on how to pitch to the media. Ms. Pennie, an award winning editor, gave some tips on how to make the editor’s job easier in choosing which press release to place.

Are you a PR or marketing practitioner? Here are some effective ways to get your press released published. You have to bear in mind that dozens of press releases make it to the inbox of newspaper and magazine editors every day. How does the editor pick the really good ones to publish? How do you make your piece of paper stand out from the rest of the stack? Here is a compiled list from Ms. Penny with some of my notes:

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