This is not the first time we’ve seen interesting partnerships between banks and technology companies. Back then, Blizzard released the World of Warcraft VISA card that allows rebates to additional gaming hours. Not a bad deal if you’re really into WoW. But perhaps, for the rest of us, the new offer from Nokia might seem more tempting.
Our mobile phone load purchases and post paid bills are as good as cash in my opinion. Instead of charging your credit card to additional air miles or gas, why not charge it to earn rebates for your prepaid load or post paid bills? So I was really excited (and curious) to see the Nokia VISA card booth at a Standard Chartered fabrication at the Alabang Town Center. If you want to check the full press release, head over here.
The card is not exclusive to Nokia users. Anyone can apply for the credit card, subject to the screening process set forth by Standard Chartered Bank. The co-branding arrangement between Nokia and Standard Chartered VISA will help promote the use of mobile phones by offering cash rebates on both pre-paid and post-paid transactions. Key features of the credit card include:
10% cash rebate on prepaid load transactions
5% cash rebate on postpaid mobile phone bills
0.5% cash rebate on all non-installment purchases charged to the credit card
Wow! That’s pretty significant – even for post paid subscribers. If you spend P30,000 a year on your post-paid plan and charge it to your Nokia card, that’s still a P1,500.00 rebate at the end of the year! Not sure how that would work on prepaid transactions though — does the “Passa Load” system support credit card transactions?
Nonetheless, if you think the rebates are cool enough, the Nokia Best Deals Program allows 0% transactions all year round using the Nokia credit card. This means that you can avail of any Nokia phone under 0% interest all year round! [warning] Although there really is some form of mark up when it comes to 0% interest, it still makes it easy for anyone to buy a Nokia phone if you’re fond of the “tingi” method. [/warning] Pretty cool, huh?
Here is a complete list of Nokia phones that can be bought in 6 months or 12 months with 0% interest.
Here’s a sample breakdown of the promos with the highly coveted Nokia E71 and the spankin’ new Nokia N96:
One-time Charge: P20,974
6−mo. Installment: P3,746/mo
12−mo. Installment: P1,873/mo
One-time Charge: P35,077
6−mo. Installment: P6,264/mo.
12−mo. Installment: P3,132/mo.
Here, I quote the FAQ:
Consumers can purchase a Nokia phone in 3 simple ways:
1. by charging the full amount of the phone to the Nokia Standard Chartered Card, whether as a straight charge or through the 0% interest rate installment plan
2. by using their cash rebates via the Full Redemption option
3. by using their cash rebates for a portion of the purchase price and charging the remaining balance to the credit card via the Fast Track option
Looking at this new product from Nokia makes me realize their strong brand equity. It takes a highly reputable company with a high enough .. pardon the term .. “fanbase” to allow such promos to happen. So next time you think about charging your credit card to earn miles, think about charging it to earn.. load or a phone!