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Recent posts

Acer Summer Power Fest 2008: Cagayan de Oro

Recovering from the flu, I bravely joined Acer’s 2008 Media Power Fest in Cagayan de Oro. While last year had an army obstacle course to offer, this year was an amazing race around the city capped with a white water rafting race – we paddled for 2 hours!

This video was made by one of our teammates, Kit Joaquin.

And of course, the winning shot ….

No presscon. No product briefings. Just pure, unadulterated adrenaline for 2 whole days!

Rockstar Blogs

The blogosphere is alive with a lot of local talent. Here is a short list of blogs that I read with corresponding RSS feed links. This list is always a work in progress. Check them out now!

Blogging Rockstars

Fritz Tentativa // RSS
Coy Caballes // RSS
Phoebe Ramos // RSS
Just Wandering // RSS
The Technograph // RSS

Art Samaniego // RSS
Franny Wanny // RSS
RebelPixel by Markku Segguera // RSS
Aileen Apolo // RSS
AJ Matela // RSS

Baratillo // RSS
PinoyBlogero // RSS
Mike Abundo // RSS
TechnograPH // RSS
Our Awesome Planet // RSS

Dessert Comes First // RSS
100 Pound Foodie // RSS
Pass the Sauce // RSS
Swipe Some Gloss // RSS
Funny Sexy // RSS

Karla Redor // RSS
ShutterBugged: The Photoblog // RSS
Gibbs Cadiz
// RSS
Anna Carlos // RSS
Flair Candy // RSS

Ada “Adaphobic” // RSS
Adel Gabot // RSS
Jim Ayson // RSS
Karen Pamintuan // RSS

Pepper Lunch at Rockwell Kills the No Rice Diet

Met up with Fran, Didi, and Sophie for dinner. We had previously come from an event with Juned and AJ and made our way to Rockwell for dinner. The Pepper Lunch craze has really hit town (I even updated their Wikipedia entry to say they’re already in Manila). When we heard that Chuvaness was opening Pepper Lunch in Manila.

As of this writing, I’ve eaten at Pepper Lunch three times (it only opened last week!). I really try to stay away from rice whenever possible, and if I do eat, I only finish 1/4th to 1/2 cup of rice. But it’s really different. My no-rice diet is now a pseudo-rice diet courtesy of their Beef Pepper Rice. It costs about P140.00 for an extra cup of their special rice with crushed peppercorns and the secret butter they add to the middle.

I’m not much of a food reviewer so you can check out the entries of Phoebe, AJ, Sophie and Fran. I did take photos, but probably brought the wrong lens. I took the macro out to see if I could get the steak in detail but realized how hard it was to shoot with smoke coming from all directions. What’s the best way to shoot food that’s inevitably spewing smoke? Items from grills and hot plates are hard to shoot as is!

All I really have to say is that if you’ve had a really crappy day at work, Pepper Lunch at Rockwell can really save what’s left of it. Congratulations, Chuvaness :)

How does uMobile work? Here’s a video I made :)

Hi folks, looks like umobile is catching the interest of the general public, and why shouldn’t it? I have an account with them (but no SIM yet) and for those who are curious to know what’s in their dashboard, here’s a virtual tour I made last night. Some points of interest:

a. the unlimited ability to change your mobile phone number for P50.00 anytime (stalker fodder?)
b. invite-only scheme to apply
c. the ads

Anyway, pardon the coughing in the video. It’s that season for the colds.

U Mobile (ümobile): Country’s 5th Telco is the Free, Advertising Based Service

EDIT: Erratum on the free load and how it works

EDIT II: Apparently the referral system is now up. I’ll be referring people who want a umobile number. The application requires me to input your name, email and a current cellphone number so if you’re comfy with giving that out to me, send me an email. All info you provide will be held in strict confidence.

EDIT III: Short video walkthrough here

SMART Telecommunications, Globe Telecommunications, SUN Cellular, Bayan Telecommunications. And now there’s room for one more.

There’s a new number in town and that number is “+63999.” Word is out that a telco called CURE which was bought by SMART has been launched for the public, and their name is U Mobile or ümobile, the country’s first free advertising-driven telco. It’s sort of like Inquirer Libre which we get to pick up on the train station free of charge — because everything is subsidized by advertising.

ümobile is a brand owned by Connectivity Unlimited Resource Enterprise, Inc. CURE belongs to the family of the 2 leading telecommunication giants—PLDT and SMART. We maintain our independence as far as strategic business decisions and day-to-day operations are concerned. SMART supports us in our needs especially on network complement. [FAQ]

Is this the telco for the masses? Well no. Not really. Not yet. Currently, applications are by invite only and I heard that people who have been invited to the service (those who went to the launch party a few hours ago) will be able to refer friends who can join up and avail of the free service. I heard as well that there is an allocation of P350 worth of credit per month for users P100 a month for the first 6 months for free. The P350 is the maximum amount of load you can receive by participating in the ad program that is sent to your mobile. We were blown away and I really have so many questions to ask. But as of the moment, that’s all I know.

Commenting on the worldwide telecommunications scene, this is something Google wanted to do – buy their own spectrum and launch their own telco free of charge, driven entirely by advertising. The Philippines is the first in Asia to have an Ad Driven telco and yeah, this is huge. Freakin’ huge. The telco has been in operations for more than a year now undercover and have now launched officially with several partner establishments to deliver advertising directly to the mobile phone.

Ads are purely contextual and users will have to answer a thorough survey which is updated every year in case interests changes. So yes, “contextual” is dependent on the survey as far as I was informed.

Cool beans. Freakin’ cool beans. This is big.

P.S. I won an LG KU380 Phone from the raffle — well I think everyone went home with one! Marketing is surely aggressive. Open bar. Piss drunk. Wheeee!

34 Seconds of LOL

I live by the premise that everyone is entitled to their 30 seconds of fame. Well, here’s mine. It aired as a slot for Convergence on Net 25 for Acer’s outreach program for OFWs.

Please LOL all you want :)

Stages to Becoming Mainstream

Over the weekend, I was having a discussion with one of my cousins in the ad business and we were talking about the airsoft phenomenon in the Philippines and how it has transformed a small enthusiast group into a mainstream public endeavor. He lists down the following stages that transforms a niche hobby into an industry and I realized how these stages can be applicable to almost any hobby:

Stage 1 An enthusiast group with no other benefit than the game itself

Stage 2 Community takes root in the form of dinners and activities outside the sport

Stage 3 Community evolves into a series of institutions

Stage 4 Mainstream media features

Stage 5 Injection of Celebrities

It is at this point — at STAGE 5 when a hobby turns mainstream. It is also under this thought that a BUSINESS MODEL simply because there is a traditional revenue model to back it up, which is entertainment (yeah, the celebs).

It is through these five stages that an INDUSTRY is born. This is why we now have regular sponsored Airsoft tournaments with hundreds of players converging to play (capturing the opposing celebrity faction leader), eat, drink and see the Viva Hot Babes in the flesh.

My question is, what stage is blogging in the Philippines at?

Verzio Envii at P29,900 in Manila

“Love looks through a telescope; Envii, through a microscope.” - Josh Billings

The Envii

Hey folks, I’m back and posting between the sniffles. My seasonal flu is spot on with the weather change. Because of this I haven’t really had the time to fiddle with something that came through the mail – the Verzio Envii, which is Verzio’s first Windows Mobile 6 handheld. First saw this little thing at the Verzio store in Bonifacio High Street and lookie here – there’s finally one in the mail.
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New Media is all about conversation. Spam NEVER talks back.

I recommend Stowe Boyd’s post on PR Spam. In the Philippine context, what he’s saying is that PR practitioners should engage bloggers and journalists through social tools like Twitter or Facebook, and not through the email inbox. That way, it looks more like an invitation to join in on the conversation, with our time well spent in listening to a pitch. Stowe wants PR practitioners to stop spamming inboxes:
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A Short Essay on the Family Dogs, Whilst Injecting Mothers Day in Non-Sequitur Nonchalance

Today, my parents celebrated their 33rd wedding anniversary. We had lunch at the Bellevue in Alabang.

I did the math and since I’m turning 28 this year, being the eldest means that I came into the picture five years into their married life. Apparently in those five years my parents thrived with a lot of dogs, in the absence of children, to the extent that it was part of their home’s blueprint to have a cemented kennel to house our two German Shepherds beside the wet kitchen (today it serves the purpose of a stock room). The pugs and German Shepherds gave way to a single beagle which was then replaced in modern day by Hondo, our family dog and third pillow in bed.

We practically grew up with dogs. Here’s a photo of my brother with our first beagle which was stylized from the Joe Cool “Snoopy” franchise (Snoopy is Charlie Brown’s beagle):

In all its entirety – taking my parents’ wedding anniversary and mothers day celebration tomorrow, it is thus that I declare how I seem to attract and pacify animals, namely dogs, stray cats and some breeds of freshwater fish.

Wala lang.

Happy Mothers Day :)

Mario Kart Wii First Impressions: Vroom! Vroom!

I’ve been playing Mario Kart since 1998 on the N64. I’ve played it on the Nintendo DS and at the arcades as well – I remember spending afternoons at Rockwell as they had the first arcade to showcase Mario Kart with the card system that could track and save your race records in a small piece of plastic.
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TAG Linens Mothers Day Promo: Cool and Affordable Bed Linens!!

I’m really happy for my good friend Riane – she’s put up an amazing bed linen business. None of those boring sheets here. Tag Linens is very generous with what they offer – you get a complete bed linen set: comforter cover and cover for two pillows (who sleeps with just one pillow anyway?!). So what you basically get are linens designed by my friend at really affordable prices because what you would have used to buy just a comforter also gets your two pillow cases! The easy guide to Tag Linens and price list can be found here or here!

Here are photos of the first collection of bed linens. Now from May 6 to 24, Tag Linens is offering a special Mothers Day promotional discount:

Delivery takes one to three days but if you live in the beautiful south like me (BF Homes, Las Pinas, Sucat, Alabang, etc) then she can deliver within the day!

Photos of Losers

So Animoto launched their referral program a few days ago – refer a friend for a full pass sign up and you get 3 months free! So far I’ve had two successful sign ups :) I was able to try out the full length video production and was able to churn this show out from the David and Goliath Little Losers launch last Tuesday. Boy that was fun!

I made a little “mistake” with the video and will try to correct if I could just add more photos. If you do get to try out the full video feature, you really need to do about 40 to 50 shots for anything more than three minutes of video. That’s, well a rough estimate as photos will tend to double in a single screen if you don’t. But oh well, it still looks great! :)

Video Tutorial II: “The Greatest Thing”

It’s been a while since my last video tutorial — this next one I promise will not fail to isolate. In fact, this may probably have the biggest impact to your career especially if you are in the IT, new media, or communications sector. Very multi-sectoral and so useful!

The video tutorial can be viewed here (pardon me but for some reason I’ve been having problems with embedding the video).

Enjoy!

My Personal Feeds Made Pretty on Times for Mac OS X

Popped in Twitter while encoding a video and saw Steve Rubel’s link to Times, an RSS feed reader like no other. I downloaded the 14 day demo and exported my OPML from Vienna, my default reader to Times.

First impressions – IT’S PRETTY! Times is an RSS reader by Acrylic that allows you to read your feeds like you would a newspaper. All your feeds are prettified into a NY Times like layout with thumbnails and scroll bars. it’s actually sort of like a combination between your feed reader and the WordPress Revolution theme.

The application costs USD $30.00. Not sure if I’d be willing to shell out that much money for a feed reader when I can more or less get the same experience with something that’s free. So yeah, $30.00 for ambiance.

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