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Recent posts

Congratulations to Newlyweds Paul and Sara 08.08.08!

Gratz to Paul and Sara Alvarez, who tied the knot yesterday! More photos of the wedding here.

Rockeoke, Disneyoke and now … ABBAOKE for August 2008

Gabe posted this on Facebook but it’s pretty priceless so I’m re-posting it here to help spread the word – as if Rockeoke nights still needs spreading. The point has tipped and mag:net’s ‘oke’ nights are now the talk of the town:

August 12 2008

August 12 features improv comedy act SPIT at 830pm and yet another edition of Disneyoke at 10pm. Disneyoke will have the theme “Songs by Animals and Other Inanimate But Otherwise Anthropomorphic Objects”.

As always costumes will be appreciated.

August 19 2008

August 19 features the much awaited ABBAOKE. Come dressed all in white. In groups of four. With dance steps. No prize, but we’re sure it will be priceless. Take a chance on us, starting at 10pm.

August 26 2008

And finally August 26 will again feature the marvelous comics of SPIT at 830pm to be followed by Mag:net’s very first TRIVIA NIGHT at 10pm.

And did we mention that all Tuesdays this month will be free of charge?

Toshiba FF1 Ultralight LED Projector

You know, I have a thing for underdog products. Have you ever seen this device in the market? The Toshiba FF1 projector has been doing its rounds for almost 2 years now and hasn’t really been promoted much in the Philippines. So it really caught my eye when I dropped by Tricom Dynamics along Gil Puyat about 3 months ago and asked their marketing manager if I could take a look at this product.

The Toshiba FF1 ultralight projector does not use a regular replaceable bulb. Instead, it uses LED light projection technology. Several implications to this – the bulb can’t be replaced and it doesn’t fully light up a room for presentations. But these two things it sacrifices for ultra portability as you can see from the image (it is lighter than my laptop) and it also comes with a 2 hour battery pack. Yeah, you can use these things without a plug. I was able to attach this to the Nintendo Wii, to my laptop (to watch Gossip Girl, hee!) and project to the portable screen that it comes with. The screen (photo above) is a neat addition in cases where you really can’t find a wall to project to.

Because it doesn’t release a lot of heat, the FF1 is relatively silent as well and turns on almost instantly. Not bad for 2006 technology.

Interested in ordering one? Well you won’t find them in stores anymore so you will have to go through the warehouse. The address of the warehouse and pricing is as follows:

Kopi Roti BF Homes Pergola is OPEN FOR BUSINESS!

Yay! They’re finally open! Sonny Young, Mike and Ven opened Kopi Roti this 08.08.08. I was not able to attend the store opening and blessing but I was able to grab a freebie yesterday (I was the hamster guinea pig for their very first batch of buns during their dry run). I dropped by today and the place was packed at around 10 AM. I ordered take out for myself and buns for Phoebe as well. Also got to see Nicky Mapa from my Southridge ’98 batch.

I love Kopi Roti. Not only is the coffee, iced tea and food really good, they are also very affordable.

As of today, the store is still running on generator but the official opening hours will be from 7 AM to 1 AM and they will try to be open till 2 AM on weekends.

This is Sonny’s invitation letter:

Dear Family & Friends,

Finally, our Kopiroti branch in BF Homes, Sucat is opening! Months of planning and preparation have been poured into this project – and we really hope that you would drop by and patronize our store (and help spread the word!) in the coming days. We are soft-opening on 08.08.08 (for good fortune), and will be open daily from 9am to 9pm. We are still running on generator power for the next 3 weeks and aircon will not yet be available – but we promise on the great food/drinks!!!

We will hold a simple blessing on 08.08.08 at 9am. Please drop by and tell your friends!

Kopi Roti Pergola
Unit 104 A Ground Floor, The Pergola Lifestyle Mall Aguirre Ave,
BF Homes, Paranaque City
Store Hours 7AM to 1AM

RUN the DAY the ENTIRE WORLD RUNS. 8.31.08

The Nike+ Virtual Human Race. Clock 10K on 8.31.08.

Slowly, I’ve been trying to get back into the groove of running after my food poisoning bout last month. So I’m well again and fast gaining weight from the carbs I’ve been eating to keep my stomach in check for the last 3 weeks. So now it’s time to burn these carbs again!

August 31 2008 is the date of the Nike+ Human Race, where the entire world will be clocking in a 10k race in 24 hours. And now I’m inviting you all to join me run. The beauty of the Nike+ kit is that you don’t need to be physically present in the 25 cities that will be doing a physical run. All you need to do is run a total of 10 kilometers between 12 midnight to 11:59 PM on August 31 2008 clocked using the Nike+ Sports Kit attached to your iPod or the Nike+ Sports Band.

THE PRIZE: A Nike+ Finisher Bracelet for the first 250 Filipino participants to log their 10km on to the Nike+ website by 11:59pm at August 31, 2008.

There are rumors of a physical race in Manila on 8.31.08 but I have yet to receive information on the details. This is to be confirmed.

How can I sign up for the virtual race?
Participants merely have to register to join the virtual race with Nike+

Step 1: Ensure that you have a Nike+ SportKit or Nike+ SportBand to track your miles. Both can be purchased from any Nike retail outlets.
Step 2: Select to join the race with Nike+
Step 3: Train for race day with Nike+
Step 4: Race and sync your 10k run on 31.8.2008

Run for charity!
Vote With Your Feet (VWYF) allows all virtual runners to log their miles from the day they register themselves on the website. Once the participant signs up for the virtual race, he can choose one of the three global charities to donate to. The cumulative miles run for the individual charities will result in what the allocation of Nike’s contribution will be among the three charities September 1, 2008. [Release]

And yes, a raffle!
To celebrate the start of training for the 10K race (LOL we should have been running long before, but oh well!), I’m going to be giving away three 15% discount coupons for the Nike+ Sports Kit or the Nike+ Sports Band. To join this raffle, all you need to do is leave a comment answering “Why Do I Run?” and I’ll raffle off the 3 discount coupons through a random draw. This contest is open to residents of the Philippines only. NOTE that the raffle winners MUST JOIN the virtual race on 8.31.08.


Rick Astley meets Roderick Paulate in Manila

So much for me asking Roderick Paulate to move over — Rick Astley finally meets Roderick Paulate, the “Rick Astley” of the Philippines! There’s a very interesting back story to this involving Gabe Mercado, Tals and JC Medina putting up a Facebook group asking Kuya Dick to become the front act. The rest is history:

At 4:02 in the afternoon, I received a call from a my good friend Ken. Rick had somehow heard of Kuya Dick and was game to do a number with him. The producers had gotten in touch with Kuya Dick and while flattered, he felt quite reluctant to do it.

Sadly I wasn’t able to watch – so many others did – Gabe, Didi, and even Amor called me asking where in Araneta I was for the concert! Boohoo! Had I known this was his alleged last concert before his retirement I would have gone. Well, it’s okay at least I still got to meet him in person!

Thanks to Aileen, another closet fan of Rick Astley! Aha! There are so many of us who were in hiding apparently!

Meeting Rick Astley: Words can barely describe

I’d been ignoring my phone for the better part of the day as I was preoccupied over finalizing the venue for the blog awards and making my way through press conference after press conference. It was only a few seconds – but when Alora asked me if I had gotten her plurk, I had to reply saying no I haven’t, please text me instead since I’m out.

“You can go to Alchemy later at 10PM. Rick Astley launch party will be there.”

OHGOD. Couldn’t bring anyone. Guest list only. So I had to make some change of plans for the evening because, well, I learned in school that urgency takes precedence over importance (“in matters of prioritizing, what needs to be done immediately always supercedes what is seemingly important.”) Rick Astley was only here for 2 nights and this was probably the only night I would be able to meet him in the flesh.

The first thing I did upon arriving at Alchemy was to text Marcelle as I knew he really wanted to meet him and a few texts later, Marcelle popped into Alchemy (he’s famous – he got in despite the tight security … so girls ….. *ahem* …..). Turns out there were so many other closet Rick Astley fans – a friend from grade school and even Vespinoy was there with his wife.

A video of Rick Astley doing his 80’s magic

Rick Astley at Alchemy from jayvee Fernandez on Vimeo.

So not only was I able to shake Rick Astley’s hand once. I was able to shake his hand three times (!!!) and I remember clearly on the 3rd time I just had to scream “I’M A HUGE FAN!!!!!!” And there it goes. Manhood Fail.

OK now came the part where the host starts playing parlor games. Kel, myself and two other guys are pulled “on stage” for a Rick Astley lookalike contest. Yes dear friends, before you laugh, it apparently seems that aside from Mr. Bean, I also have a vague resemblance to Rick Astley – move over Roderick Paulate!!. So then comes the question and answer slash talent portion – Kel did some magic in front of the audience (it wow’ed as usual) and when the host asked me what my talent was, I just had to blurt out …

“I’m never gonna give you up.”

Philippine Blog Awards 2008 at 1 Esplanade September 21 2008

We have a venue!

This afternoon I accompanied Noemi (2008 Blog Awards head) and Juned (“Vice Head”) to finalize the venue for the blog awards this 2008. We signed the contract as sunset approached 1 Esplanade, laying fame to a glistening bay view.

To those who see us often at events we ran across several bumps along the way especially when it came to finalizing sponsorships, incorporation, and finding a decent venue. But yes, there is a God and we were fortunate enough – almost by accident really, which is usually the case when commitment is being tested – to find 1 Esplanade just waiting for us even though it has been booked to the max this September ’08. So we were able to book the better part of the sunset of Sept 21 (that’s a Sunday – a weekday would have been harder for volunteers and Friday / Saturday was wishful thinking as events have been lined up months in advance).

Stay tuned to the Philippine Blog Awards website for additional details on finalizing nominees, and call for volunteers.

I’d like to extend a special shout-out to the SM Group, especially to Mrs. Riqui, Mr. Noel Sanchez and the Sy family for helping us get this really beautiful venue. The SM business units have been very helpful with blogger efforts – case in point the famed Taste Asia parteh series. I mean, just take a look at these shots:

And when you look towards the horizon, you see this:


Thank you so much, especially to everyone who’s been patient with us in planning this event. We really cannot do this without you! We have roughly a month and a half to iron out a number of logistics for the event and we are asking the help of the community’s different expertise (lights, sounds, entertainment, making pa-cute, etc).

All details for this will be posted in the official PBA blog. :)

Paging, Super Joe!

I’m loving the fact that I grew up at a time where I got to experience the dawn of electronic gaming back in the Atari and 8 bit era. And I’m just as glad that in my “late twenties” I’m still able to become particularly excited when the oldies become new once more.

For instance, take this:

And 20 years later, turned to this:

I get to play all my favorite 8-bit Nintendo games (including Bionic Commando) on my Firefox browser with FireNES (it’s actually Virtual NES but compressed to a browser plugin) while enjoying the “new” stuff on the next generation consoles and the PC. I guess half the fun is seeing how the old school veterans like Capcom and Konami remake their most memorable titles for next gen console gaming.

What I do appreciate now is how relatively easier the next generation games are compared to their 8-bit counterparts. Weren’t the old games (have you played Silver Surfer, Ninja Gaiden I, Adventure Island or Ghostbusters for the NES??) just too insanely difficult to finish??

Toshiba Warehouse Sale July 31 – Aug 1 2008

Date: July 31 to August 1 2008
Time: 8:00 AM to 6:00 PM
Venue: 2F Metro House Building, 345 Sen. Gil Puyat

Toshiba is having a grand warehouse sale on all their models and according to Juno Limjap, Marketing Manager for Toshiba (and my really kick ass vocalist friend), they will have a lot of stuff at low, low, low prices!

For more information, head on over to the Facebook invite page.


Coraline: The Graphic Novel

There are some books that aremeant to be turned into graphic novels and Coraline fits the bar. I bought this over the weekend at Fully Booked in Rustan’s Makati for P640.00. The imagery – especially that of the “button eyed other mother” is disturbing. The graphic novel is illustrated by the award winning P. Craig Russell, who also did Ring of the Nibelung and The Dream Hunters.

A Bugged Life Island Paradise


I’ve been toying around with Google Lively – an ultra underrated virtual world simulator similar to Second Life but different in many aspects. What it is: the Google engineers have made a proof of concept part social network, part Second Life, part game and it runs pretty well on just your browser. No need to download an external application to run this, and heck is really easy to use!

Let’s start creating our Philippine blogosphere rooms!
As of now it only works on Windows Vista and Windows XP. My character ID is a little piggy named “jayvsterrific.”

Alternate Page Link to my Island Paradise here.

Pampers World (!!!) at Glorietta this July 26 and 27

Exciting! Exciting! Exciting! So I tried to introduce the Pampers World event to some friends and the first reaction I got was … “well I’m not a parent yet” and I said … well that’s precisely the point!

Pampers World is launching this July 26 and 27 2008 (full schedule here) at the Glorietta activity center. Without trying to give out any spoilers I just have to point you to the teaser media on this post and on the Facebook event page to give you an idea of what you can expect. All I have to say is, I highly recommend bringing your cameras and video when you and your friends come to the Glorietta this coming weekend! (I smell a blogger meet up, anyone?).

When you see the world through a baby’s eyes, you know how to make it better.


“The Fracking Road” – A breather and some light updates

I remember making this comic three years ago and posting it on July 28 2005. Back then I was blogging severely on Multiply and my account (sad, I have forgotten the password to access these old entries).

With the weekend in, I can, at the very least breathe a little from all the work that’s been thrown here and there. I’ve always been an out and about kind of guy. Dare you to confine me to a desk – I learned this the hard way by thinking this is what I wanted working in the real estate industry 3 years ago. Some updates to my readers about what’s been going on:

## When we established Blog and Soul last year, the goal was to help make blogging a meaningful arm of mainstream media. We (Blog and Soul never really had official membership) established ourselves as a volunteer group that is now leaning towards organizing enrichment seminars for bloggers. No money involved. Very little sponsorship. It’s really a community thing. This second half of 2008, at least from my knowledge (I just helped put this up – it’s a community endeavor and the wisdom of the crowd dictates what direction we take) is to help with a healthy blogger experience (Yoga Jane held a blogger yoga event). We’re looking for more venues to do “outdoor” activities (i.e. Lazertag!!!)

## The BlogBank. Ah, we’re almost at 5 months since our official launch. We’re currently doing more than 100k pages in daily views with over 300+ blogs in the network. We’ve presented (and evangelized) across more than a dozen agencies, SME’s, BPO’s, publishers and big corporations. Our learning is that it takes time for people to internalize new media – and now we’re reaping the benefits with corporations wanting to get a piece of Internet advertising. The BlogBank is being talked about in the advertising industry with our success stories with Delifrance, Collezione C2, the eLBC group to name a few (note that the first two are not Internet savvy advertisers but have produced successes which I’ll post up the BlogBank blog soon along with a detailed FAQ on the organization). Couldn’t have done it without our publishers – we’re preparing a big treat for ya in the next few :)

## Interestingly enough, my post-graduate degree (Education) has caught up with me and I’ll be most likely teaching this September 2008. I’ve been helping a renowned educational institution come up with a 10 session elective which I loosely call “Marketing 2.0.” What makes this even more interesting is that the professors I am working with were the former classmates of my dad in his graduate school.

A funny realization — As Donald Lim of Yehey! once put it, the Internet medium is usually the place where companies have the least budget for – but have the highest expectations! So true. So very true! And this is because we have the metrics to calculate everything.

I think the best learning in an emerging industry that I try to internalize is the notion that we can’t be dollar bills – we can’t please everybody. So there. Between events, my contributions to MANUAL and Playground, some traveling here and there and the above-mentioned items, I’m a chicken that’s glad to be on the road.

I’ll be speaking this week for the Institute of Transformative Marketing and Communications workshop on Viral Marketing together with Brad Geiser and Amor Maclang. More details over here. Oh, and there’s Wordcamp 2008 too! Eggciting! Hope to see you there!


Coffee Bean’s African Sunrise tea offering and the Wisdom of Crowds

Have you ever wondered how the “hive mind” works? Science fiction writers have brought forth the concept of a certain intelligence that exist within crowds into such forms as The Borg from Star Trek, The Zerg from Starcraft, and The Reavers from Mass Effect.

You’ve probably come across the concept of public opinion, viral marketing, or really, the jist of an “overall consensus.” There is a certain wisdom that’s inherent in large groups. Given that certain conditions of diversity are met (read here for those conditions) the crowd can be more intelligent than the few geniuses. In other words, Wikipedia can actually be more authoritative and efficient compared to the Encyclopedia Brittanica.

So when we take that concept of popular opinion (in Latin the phrase is Vox Populi, vox Dei – the Voice of the People is the Voice of God) and apply it on a micro level one example could be Coffee Bean and Tea Leaf’s African Sunrise and how the tribe has spoken, wanting this product to be retained as a permanent offering in CBTL’s menu. Members of the Internet community, mainstream media and friends of CBTL were offered African Sunrise tea several weeks ago and the feedback on its taste (“it’s sweet and creamy without cream and sugar”) is pushing their management to make this a permanent offering.

So a small informal event was launched for tea lovers to announce the coming of the African Sunrise, being pushed as a regular product offering due to the wisdom of a sampling of consumers.

And thus ends my pathetic attempt at linking media events with a social phenomenon. LOL.

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