Leo Laporte reads The True Story of the Little Golden Hood for Audible

There’s more to this audio book that meets the ear. The one and only reason why I recommend this free audio book is because it is read by TWiT founder and radio personality Leo Laporte! If you’re an avid TWiT Netcast listener, Leo would occasionally mention that he’s working on something with the guys from … Continue reading Leo Laporte reads The True Story of the Little Golden Hood for Audible

Nokia Standard Chartered VISA makes it easy to buy Nokia phones

This is not the first time we’ve seen interesting partnerships between banks and technology companies. Back then, Blizzard released the World of Warcraft VISA card that allows rebates to additional gaming hours. Not a bad deal if you’re really into WoW. But perhaps, for the rest of us, the new offer from Nokia might seem … Continue reading Nokia Standard Chartered VISA makes it easy to buy Nokia phones

Predictably Irrational: Perceived value with “bottomless” “unlimited” and “cheap”

I’m halfway through Predictably Irrational by Dan Ariely and I must say that this is my new marketing bible for observing the seemingly irrational behavior of consumers when certain buzz word concepts like “free,” “value added,” “extra” and “unlimited” are brought into the marketing copy. It’s a beautiful book — and if you’re the type … Continue reading Predictably Irrational: Perceived value with “bottomless” “unlimited” and “cheap”